MakeRoll/Case 05/Own-brand AI UGC/Built 24 Sep 2026
Eight ads for MakeRoll. Two ways into each story.
MakeRoll pointed its own agent pipeline at itself. Four stories got shot once as a shared body, then each got two different 1.5 s openers, so every idea exists as an A/B pair. All eight play here, with the prompts, the gate verdicts and two rejects.
A MakeRoll production study of eight AI UGC ads that MakeRoll made to promote itself. Every person in these ads is an AI-generated fictional character, not a real MakeRoll member, customer or testimonial. What they say about MakeRoll is a scripted line. The ads were made on 24 Sep 2026, before MakeRoll’s first weekly brief, so no member used a brief to make them. They carry no burned-in AI label. The owner decided that, and any upload should switch on the platform’s AI-content label. The golf course, the supercar, the beach and the yacht are generated settings, not outcomes. MakeRoll makes no passive-income pitch. No A/B test has been run, and no audience, view or sign-up data exists for these ads. None of them has run as paid media, and this page doesn’t predict how they’d do. Every number on this page comes from the run’s ledgers, gate files and review notes.
01 / The films
Four stories. Two ways in.
Each story was shot once. Only the opener changes between hook A and hook B, so any difference you feel between the two cuts comes from the first 1.5 s. Press play for sound. Captions are on by default, and starting one film pauses the rest.
How the pairs work
Two openers, spliced onto one body.
Every hook is its own silent 4 s clip, trimmed to about 1.5 s. The body is one 8 s clip with speech, followed by a push-in on a still and a 2 s end card. So a second opener costs one short clip, not a second ad, and the only thing that differs between A and B is the first second and a half.
AHook AA1.50 sBody s1s17.60 ss2 stills22.00 sEnd cardEnd2.00 s
BHook BB1.53 sBody s1s17.60 ss2 stills22.00 sEnd cardEnd2.00 s
Same 9.60 s body in both cuts
0 s13.13 s
01of 04
Take Eleven
Golf · dry humour · concept a3
Mei has never held a golf club. On a misty green she presents an AI hole in one, delivers the scripted line This hole in one took eleven takes and one MakeRoll brief, and rules that it still counts.
Gate 100.0 on A and B1 return
AHook Acontradiction
Golf · AGate 100.0
Take Eleven, hook A, AI UGC ad for MakeRoll
Mei is an AI-generated fictional character, not a real MakeRoll member, customer or testimonial.
Her line about eleven takes and one MakeRoll brief is a scripted line, and no member made this video. The golf course is a generated setting, not an outcome.
Never run as paid media. No audience or sales data exists for this cut.
Hook A vs hook B
A
I've never held a golf club.
contradiction
B
Watch where this ball lands.
open loop
Measure
A
B
Length
13.10 s
13.13 s
Opener kept
0.00 to 1.50 s of the 4 s clip
0.07 to 2.50 s of the 4 s clip, minus 0.43 to 1.33 s
Hook read by OCR by 1.5 s
recall 0.86
recall 1.00
Paid takes of the hook clip
2
1
Seed
314
312
Stage 3 visual gate
Pass on first review
Reject, then pass after a local re-edit
Measured gate
100.0 / 100
100.0 / 100
Cost, own hook plus half the body
Members or partners only
Members or partners only
The shared body, identical in both
I've never held a golf club. This hole in one took eleven takes and one MakeRoll brief. Still counts.
19 spoken words over 7.60 s of s1, then 2.00 s of a still push-in under “Take 11. Still counts.” The makeroll.com sticker lands at 1.8 s, and OCR reads it at 2.20 s in both cuts.
Mei is an AI-generated fictional character, not a real MakeRoll member, customer or testimonial.
Her line about eleven takes and one MakeRoll brief is a scripted line, and no member made this video. The golf course is a generated setting, not an outcome.
Never run as paid media. No audience or sales data exists for this cut.
AHook AA1.50 sBody s1s17.60 ss2 stills22.00 sEnd cardEnd2.00 s
BHook BB1.53 sBody s1s17.60 ss2 stills22.00 sEnd cardEnd2.00 s
Same 9.60 s body in both cuts
0 s13.13 s
02of 04
Five Wheels
Supercar · chaotic fun · concept a4
In the script, Linh failed her driving test twice, so she builds the supercar instead. Her first render had five wheels, and the fifth one sits on the roof.
Gate 100.0 on A and B1 return
AHook Acontradiction
Supercar · AGate 100.0
Five Wheels, hook A, AI UGC ad for MakeRoll
Linh is an AI-generated fictional character, not a real MakeRoll member, customer or testimonial.
Her line that she built the car from a MakeRoll brief is a scripted line, and no member made this video. The supercar is a generated setting, not an outcome.
Never run as paid media. No audience or sales data exists for this cut.
Hook A vs hook B
A
I don't have a driver's licence.
contradiction
B
Render one had one small problem.
open loop
Measure
A
B
Length
13.10 s
13.00 s
Opener kept
0.00 to 1.60 s of the 4 s clip
0.87 to 2.37 s of the 4 s clip
Hook read by OCR by 1.5 s
recall 1.00
recall 1.00
Paid takes of the hook clip
2
2
Seed
141
142
Stage 3 visual gate
Pass on first review
Reject, then pass after a paid regen
Measured gate
100.0 / 100
100.0 / 100
Cost, own hook plus half the body
Members or partners only
Members or partners only
The shared body, identical in both
I failed my driving test twice, so I built this car instead. MakeRoll brief, my prompts. First render had five wheels.
21 spoken words over 7.50 s of s1, then 2.00 s of a still push-in under “Render 1. We don't talk about it.” The makeroll.com sticker lands at 1.8 s, and OCR reads it at 2.20 s in both cuts.
Linh is an AI-generated fictional character, not a real MakeRoll member, customer or testimonial.
Her line that she built the car from a MakeRoll brief is a scripted line, and no member made this video. The supercar is a generated setting, not an outcome.
Never run as paid media. No audience or sales data exists for this cut.
AHook AA1.60 sBody s1s17.50 ss2 stills22.00 sEnd cardEnd2.00 s
BHook BB1.50 sBody s1s17.50 ss2 stills22.00 sEnd cardEnd2.00 s
Same 9.50 s body in both cuts
0 s13.10 s
03of 04
Draft Thirty-Eight
Beach · deadpan flex · concept a6
Kirana’s script has 37 unfinished drafts on her laptop. Draft 38 is this beach, and it’s the first one with an ending.
Gate 100.0 on A and BNo returns
AHook Acontradiction
Beach · AGate 100.0
Draft Thirty-Eight, hook A, AI UGC ad for MakeRoll
Kirana is an AI-generated fictional character, not a real MakeRoll member, customer or testimonial.
The 37-drafts arc is a story device and a scripted line, not a member result. The beach is a generated setting, not an outcome.
Never run as paid media. No audience or sales data exists for this cut.
Hook A vs hook B
A
The beach is not the flex.
contradiction
B
37 drafts. Watch what 38 has.
open loop
Measure
A
B
Length
12.77 s
12.77 s
Opener kept
0.00 to 1.50 s of the 4 s clip
0.70 to 2.20 s of the 4 s clip
Hook read by OCR by 1.5 s
recall 1.00
recall 1.00
Paid takes of the hook clip
1
2
Seed
611
612
Stage 3 visual gate
Pass on first review
Pass on first review
Measured gate
100.0 / 100
100.0 / 100
Cost, own hook plus half the body
Members or partners only
Members or partners only
The shared body, identical in both
Thirty-seven drafts on my laptop, zero finished. Then one MakeRoll brief. This beach is thirty-eight. It has an ending.
19 spoken words over 7.67 s of s1, then 1.60 s of a still push-in under “THE END. First one ever.” The makeroll.com sticker lands at 1.8 s, and OCR reads it at 2.20 s in both cuts.
Draft Thirty-Eight, hook B, AI UGC ad for MakeRoll
Kirana is an AI-generated fictional character, not a real MakeRoll member, customer or testimonial.
The 37-drafts arc is a story device and a scripted line, not a member result. The beach is a generated setting, not an outcome.
Never run as paid media. No audience or sales data exists for this cut.
AHook AA1.50 sBody s1s17.67 ss2 stills21.60 sEnd cardEnd2.00 s
BHook BB1.50 sBody s1s17.67 ss2 stills21.60 sEnd cardEnd2.00 s
Same 9.27 s body in both cuts
0 s12.77 s
04of 04
Brief, Build, Critique, Roll
Yacht · warm optimist · concept b6
On a yacht deck at sunset, Nicha counts her week on her fingers. Brief, build, critique, roll. The script has her finish by Friday, even from a boat.
Gate 100.0 on A and BNo returns
AHook Acontradiction
Yacht · AGate 100.0
Brief, Build, Critique, Roll, hook A, AI UGC ad for MakeRoll
Nicha and her friend are AI-generated fictional characters, not real MakeRoll members, customers or testimonials.
Her line about her week is a scripted line. A finished video is the goal, not a promise. The yacht is a generated setting, not an outcome.
Never run as paid media. No audience or sales data exists for this cut.
Hook A vs hook B
A
On a boat. Still finishing Friday.
contradiction
B
My friend begged for this list.
open loop
Measure
A
B
Length
13.37 s
13.37 s
Opener kept
0.00 to 1.50 s of the 4 s clip
0.40 to 1.90 s of the 4 s clip
Hook read by OCR by 1.5 s
recall 1.00
recall 1.00
Paid takes of the hook clip
1
1
Seed
61
62
Stage 3 visual gate
Pass on first review
Pass on first review
Measured gate
100.0 / 100
100.0 / 100
Cost, own hook plus half the body
Members or partners only
Members or partners only
The shared body, identical in both
Brief. Build. Critique. Roll. That's my whole week now. One idea in, finished by Friday, even from a boat.
19 spoken words over 7.87 s of s1, then 2.00 s of a still push-in under “Save this for your next half-done draft.” The makeroll.com sticker lands at 1.8 s, and OCR reads it at 2.20 s in both cuts.
Brief, Build, Critique, Roll, hook B, AI UGC ad for MakeRoll
Nicha and her friend are AI-generated fictional characters, not real MakeRoll members, customers or testimonials.
Her line about her week is a scripted line. A finished video is the goal, not a promise. The yacht is a generated setting, not an outcome.
Never run as paid media. No audience or sales data exists for this cut.
AHook AA1.50 sBody s1s17.87 ss2 stills22.00 sEnd cardEnd2.00 s
BHook BB1.50 sBody s1s17.87 ss2 stills22.00 sEnd cardEnd2.00 s
Same 9.87 s body in both cuts
0 s13.37 s
02 / The hook design
Every A contradicts. Every B opens a loop.
The concept writers were asked for two openers per story, each with a named mechanism. All four A hooks state something that clashes with the picture. All four B hooks promise a payoff the body then delivers. The body and the end card stay fixed, so the opener is the only thing being tested.
Each concept has two hooks on one shared body. Only the first 1.5 to 1.6 seconds differ, so a future test could isolate the hook. No A/B test has been run, so neither hook has a result. The hook scores are internal creative scores, not predictions.
Story
A Contradiction
B Open loop
OCR recall A / B
Paid takes A / B
Stage 3 A / B
Take Eleven
I've never held a golf club.
Watch where this ball lands.
0.86 / 1.00
2 / 1
Pass / Returned
Five Wheels
I don't have a driver's licence.
Render one had one small problem.
1.00 / 1.00
2 / 2
Pass / Returned
Draft Thirty-Eight
The beach is not the flex.
37 drafts. Watch what 38 has.
1.00 / 1.00
1 / 2
Pass / Pass
Brief, Build, Critique, Roll
On a boat. Still finishing Friday.
My friend begged for this list.
1.00 / 1.00
1 / 1
Pass / Pass
0results exist to pick a winner
None of the eight has run, so nobody knows yet which opener holds attention better. The pairs are built so that a platform split test can answer it, with the body held constant.
6 vs 6paid hook takes, A against B
Across the four stories the A openers took 6 paid takes and the B openers 6. Two hooks on each side needed a retake, and the one Stage 3 regen was a B.
2 of 8hooks the visual gate sent back
Both were B openers. The golf swing broke physics and the supercar hook drifted off the character lock. Both bodies passed untouched, so the fixes only touched the first 1.5 s.
03 / Brief and product truth
The rulebook came first. Then the cameras.
Before any concept existed, an agent scraped makeroll.com and wrote a product-truth file. It pins what MakeRoll is, who it’s for and what an ad may and may not say. Every script, still and caption below was checked against it.
MakeRoll is a weekly AI video build room where you bring one rough idea and turn it into a finished short video with a weekly brief, exact model and prompt recipes, and human critique.
The one-liner the agents worked from, written from makeroll.com as scraped on 24 Sep 2026. Confidence marked high, because it paraphrases the site’s own hero copy.
The transformation every concept had to dramatise, in the site’s words.
One idea in. A finished video is the goal.
makeroll.com home page, quoted in product_truth.md
The production spec every agent shared
From the Stage 2 brief. Four limits keep the ads short and readable. The rest keep the product visible early and the spend bounded.
6shots at most per story
45spoken words at most, all four land at 19 to 21
7words at most in any on-screen line
12-16 sruntime per cut, all eight land at 12.77 to 13.37
1.5 shook window cut from a 4 s clip
2.0 slatest moment the makeroll.com sticker may land
4words in every end-card call to action
Members or partners onlyhard spend cap per story, checked in code
Six rules the scripts had to pass
Two prices, nothing else
The only dollar amounts allowed in ad copy were $9.99 a week and $199 once. None of the eight uses a price at all. The beach concept dropped its price card because the footnote about paying your own generation costs wouldn’t fit.
No reach or money promises
Nothing about play counts, followers or going big, and nothing about getting paid or landing work. The site itself refuses to promise those.
She builds it, the app doesn’t
MakeRoll is a build room, not a video generator. So every script keeps the character as the builder, with lines like “MakeRoll brief, my prompts”, and never says the product made the video.
No borrowed brands
No logos on cars, clothes, boats, clubs or phones, and no third-party brand named. The supercar’s script badges were painted out locally before any clip was paid for.
No burned-in AI label, by owner decision
The concept writers proposed an on-screen “Original AI character, not a testimonial” line. The owner ruled it out for the ads, so disclosure goes through the platform’s AI-content toggle at upload and sits next to every player on this page.
Lifetime only with its qualifier
If the word appears it means the lifetime of the MakeRoll core service, at least 24 months. The ads don’t use it.
What the trend pull said
Public TikTok search statistics for other creators’ videos, sampled 24 Sep 2026. They’re not results for these ads.
Five TikTok keyword searches, 20 videos each, pulled on 24 Sep 2026, 5 calls in all. Four search terms match the settings and one tests the product angle. Rates are pooled across each result set. The results are relevance-ranked, so they’re a sample of what TikTok surfaces, not a random one. The save rates pushed two concepts toward a savable checklist and a copyable format.
Search termShares per thousand playsSaves per thousand plays
yacht day5.18.4
beach day vlog1.48.0
golf girl4.36.6
supercar pov7.911.3
AI side hustle8.942.6
How four got picked from twelve
Two generator agents wrote six concepts each. The orchestrator scored all twelve, since no generator scored its own. The advance rule wanted one story per setting and one per archetype, and it brute-forced every legal set for the highest total. The winning set scored 153 of 200, and the scoring file lists the runners-up at 147, 147 and 146. The single top scorer, b5 at 40, didn’t make it. It’s a supercar story with a deadpan voice, so it collided with a4 on setting and a6 on archetype, and every legal set holding it scored lower.
Concept
Setting
Archetype
Hook
Share
Product
Feas.
Distinct
Profile
/50
b5 · The Car Is Not the Flex
supercar
deadpan flex
7
7
9
9
8
40
a6 · Draft Thirty-EightAdvanced
beach
deadpan flex
6
6
8
9
10
39
b6 · Brief, Build, Critique, RollAdvanced
yacht
warm optimist
5
7
9
8
10
39
a4 · Five WheelsAdvanced
supercar
chaotic fun
8
8
9
7
6
38
b1 · Everyone Thinks I'm Texting
yacht
dry humour
6
7
8
8
9
38
a3 · Take ElevenAdvanced
golf
dry humour
8
8
8
7
6
37
a1 · Seasick Captain
yacht
deadpan flex
8
6
9
8
2
33
b3 · No Mulligan
golf
deadpan flex
7
6
7
7
6
33
b4 · Six Months of Car Footage
supercar
chaotic fun
7
8
7
6
5
33
a2 · Lola's Beach
beach
warm optimist
7
8
8
8
1
32
b2 · The Sandcastle
beach
warm optimist
6
6
6
6
8
32
a5 · Mom's Cameo
yacht
chaotic fun
7
7
7
6
1
28
Anchors, 0 means absent, 5 is competent and forgettable, 8 would stop a stranger’s scroll and 10 would get screenshotted and reposted. Distinctiveness is scored against the other three stories in the set. These are internal creative scores, not predictions.
04 / The pipeline for this run
Ten steps. Three can say no.
The run started at 09:24 local time on 24 Sep 2026 and the last gate closed at 10:56. The four stories were produced by four agents in parallel, each under its own spend cap. Cheap checks sit in front of expensive ones.
12concepts written
4advanced
28stills paid
−7set aside
17clips paid
−5replaced by a retake
12clips in the cuts
8cuts assembled
−2rejected at Stage 3
8pass after returns
01
Step
Research
One scrape each of makeroll.com and treg.to, plus five TikTok keyword searches for the settings and the product angle.
anyapi.web.scrape · tikhub search
7paid calls
02
Step
Product truth
The one-liner, the buyer, the price facts and the claims rules for every ad, each tied to a line of site copy.
product_truth.md
12hard claims rules
03
Step
Concepts
Two generator agents wrote six stories each, with two hooks, a share mechanic and a comment seed per story. The orchestrator scored them.
concepts_A.json · concepts_B.json
4 of 12advanced, set total 153 of 200
04
Step
Cast
One master portrait per character, built from a lock paragraph that’s pasted verbatim into every still and every motion prompt.
gemini-3-pro-image-preview
5characters, 6 paid masters
05
Gate
Stills gate
Each start frame got looked at before it could cost a clip. Rejects went for lock drift, a ghosted face, text-band framing and a stray badge.
visual check · _takes/ kept
7 of 28stills set aside
06
Step
Motion
Silent 4 s hook clips and one 8 s body clip with native speech per story, each from its approved still with a logged seed.
veo-3.1-fast · 1080p · 9:16
17clips, 12 hooks and 5 bodies
07
Gate
Transcript gate
Local Whisper hears every body clip. It must say its scripted line at a word error rate of 0.15 or lower.
whisper · local
4 of 4bodies pass, WER 0.118, 0.000, 0.048, 0.000
08
Step
A/B assembly
Each hook is spliced onto the same body. Then a sticker, word captions, a 2 s end card, 30 fps and loudness at -14 LUFS.
assemble_ab.py · ffmpeg
8cuts from 4 bodies
09
Gate
Measured gate
20 checks worth 100 points. OCR has to read the hook by 1.5 s and makeroll.com by 3 s, and the graphics must stay inside the TikTok and Reels safe box.
qa_ab.py
92.7 / 87.3before Stage 3, visual still pending
10
Gate
Stage 3 visual gate
A separate reviewer watched every cut at 3 fps plus full frames at each cut, hunting hands, physics, melted text and drift from the lock.
visual_A.json · visual_B.json
6 of 8passed on first look, 2 returned once
Gate, can stop or return a filmProduction step
The two rejects, and how each was fixed
Stage 3 could return a video once. A local fix came first, meaning edit windows, sticker timing or text. A paid fix was allowed only if it fit under the story’s remaining cap. A video that failed twice would have shipped with a failed tag. Neither needed it. One caveat. After the verdicts, the assembler was patched and all eight cuts were rebuilt between 11:07 and 11:12 from the same edit windows. The measured gate re-ran on those exact files and scored 100.0 each, but nobody re-watched them for a fresh visual verdict.
Take Eleven · hook B
A local re-edit cut the broken swing out.
Members or partners only
First review, reject0.37-0.50s iron head turns into a rounded wood/hybrid head on the backswing; 0.83-0.90s bulbous wood-type head on the downswing; 0.97-1.03s clubhead passes through the tee, tee stays upright; 1.07-1.20s ball rides on the clubface for 4 frames
After the return, passPASS after 1 return: hB re-cut as address (0-0.37s) + jump cut to ball already in flight (0.37-1.53s); club morph, tee pass-through and ball-on-clubface frames are out; iron stays an iron.
The shipped hook B cut, eight frames at even intervals. No reject frame exists, because the fix was only a new edit window.
The edit window moved from 0.10 to 1.60 s of the clip to 0.07 to 2.50 s, with 0.43 to 1.33 s cut out.
That keeps 0.37 s of the iron at address, then jump-cuts to the ball already in the air with a dust puff at the tee.
The iron stays an iron for all 46 frames, and all four reject-level frames are gone. The hook trades some stop-power for clean physics.
Five Wheels · hook B
A paid regen, still first, then the clip.
Members or partners only
First review, reject0.00-1.47s lock drift: no bangs, no black sunglasses, slicked bun, different face; different car model; 0.70-0.83s cigarette-like white stick pops in and out of her hand
After the return, passPASS after 1 paid return: hB regenerated from an on-lock still (refs s1+linh, cropped so her eyes clear the hook pill, badge cropped out); Linh, bangs, black sunglasses and the same car now match the body; no stray objects.
RejectedShipped
The drift started in the start still, so re-rolling only the clip would have copied it. A new still used s1 and the master as references, with the hair, sunglasses and car spelled out.
That still came back on-lock but copied s1’s framing and re-added a badge. A local top-anchored crop moved her eyes from about 25 to about 32 of every 100 rows and pushed the badge out of frame.
A new 4 s clip (seed 142) with her hands explicitly empty. The kept window is 0.87 to 2.37 s, exactly 45 frames.
Seven stills and five clips that never shipped
Catching a bad still before its clip was paid for was the whole point of looking. Every paid take was kept in a _takes/ folder, so these are the real files, cut down for the web.
Take ElevenLock driftHer hair came out in a ponytail, not the bob with bangs. The retake used the master as its only reference and spelled the hair out.
Five WheelsEyes under the text bandAn extra still tried for headroom. It came back looking off-lens with her eyes still under the hook band, so take 1 was restored.
Five WheelsOff the character lockTortoiseshell sunglasses, no bangs and a different car. It reached the first cut, and Stage 3 sent it back.
Draft Thirty-EightWrong sleeves, wrong shoulderThe master came back with long sleeves and the braid over the wrong shoulder.
Draft Thirty-EightA ghost faceA faint copy of the reference face floated over the cabana roof.
Draft Thirty-EightFace too highNo written reason. It shows full-length framing with her face near the top, and the retake prompt asked for her eyes at about 38 of every 100 rows and only one person in frame.
Draft Thirty-EightPursed lipsNo written reason. It shows pursed lips, and the retake prompt asked for a relaxed closed mouth and a lower eye line.
Take Eleven, hook A take 1The driver morphs into an iron at 1.3 s, right on the cover frame, and the club passes through her torso at 0.8 s. Retaken, seed 311 to 314.Five Wheels, hook A take 1Her head drops at 0.7 to 1.4 s, so much of the hook shows the top of her head. Retaken, seed 41 to 141.Five Wheels, hook B take 1Stage 3 reject. Off the character lock, a different car, and a white stick that pops in and out of her hand at 0.70 to 0.83 s. Replaced after the return.Draft Thirty-Eight, hook B take 1Almost a still frame. She only blinks for 1.5 s, a stop-power self-score of 4. Retaken with the same seed, an arm fold and a chin lift.Brief, Build, Critique, Roll, body take 1Her fingers lag the words and never show a clean three, and the count is the product beat. Retaken, seed 63 to 64.
Fixed locally
A chrome script badge the image model added to the car, painted out locally before any clip was paid for.The regenerated supercar hook still before its local crop. The crop lifted her eyes clear of the hook band and cut the badge out of frame.The golf s2 still before a local crop moved the ball above the bottom interface band.
What the reviewers found in the tools
None of these rejected a film. They’re bugs in the shared assembly and review scripts, logged by the production agents, the Stage 3 reviewer and the evidence check behind this page.
6 in 30frames repeated every second
Every Veo clip comes out at 24 fps and the cuts run at 30 fps, so the assembler repeats every fifth frame. Frame-difference scans find a near-identical pair every 5 frames in every hook and body. It’s a small judder, and no gate measures it yet.
44 of 45frames in one hook, before the fix
Cutting 24 fps sources to 30 fps could drop a frame per segment, which put the yacht hook B picture 33 ms ahead of its sound. After Stage 3 the assembler was patched to pad and count frames exactly, the gate gained an A/V length check, and all eight cuts were rebuilt. They pass it.
0.0 swhere a punchline leaked
With no ambient bed set, a silent hook borrowed the tail of the speech clip. So the first supercar build whispered its own “had five wheels” under the opener. The fix builds the bed from the clip’s longest stretch without speech.
1 fileoverwritten by a one-shot transcribe
Transcribing a single shot rewrote the whole transcript gate file with that one row, which would fail the check that every spoken shot says its line. It now merges rows. Two more small ones are still open, a dropped reference image on the golf hook B still and a doubled full stop in three motion prompts.
Model routes and prices
Stage
treg endpoint
Model
Price
Research
anyapi.web.scrape
web scrape to markdown
Members or partners only
Research
tikhub.tiktok.search.videos
TikTok keyword search
Members or partners only
Stills
reapi.image-gen.gemini-3-pro-image
Gemini 3 Pro Image, 9:16 at 2K
Members or partners only
Motion
replicate.video-gen.veo-3.1-fast
Veo 3.1 Fast, 9:16 at 1080p
Members or partners only
Checks
local
Whisper, OCR, ffmpeg, loudness
Members or partners only
Every paid call went through one script that caches outputs on disk, writes the ledger and refuses any call that would push a story past its cap. A retake moves the old take into _takes/, so nothing paid gets lost. Three motion requests hit a rate limit and were refused, then resubmitted with the same seed.
05 / Build notes, story by story
Open any story. It’s all in there.
The character lock word for word, the script and what Whisper heard, every shot with its edit window, each prompt exactly as it was sent, both Stage 3 verdicts and all 20 gate checks for both cuts. Every prompt has a copy button.
Golf · dry humour · concept a3
Take Eleven
Mei has never held a golf club. On a misty green she presents an AI hole in one, delivers the scripted line This hole in one took eleven takes and one MakeRoll brief, and rules that it still counts.
I've never held a golf club. / Watch where this ball lands.
100.0gate on both cuts
Frame 0 of each opener, A on the left.
0.8 s2.4 s4.1 s5.7 s7.4 s9.0 s10.6 s12.3 sHook A cut, eight frames at even intervals. The last one is the end card.0.8 s2.4 s4.1 s5.7 s7.4 s9.0 s10.7 s12.3 sHook B cut, eight frames at even intervals. The last one is the end card.
Character lock
The lock paragraph goes into every still prompt and every motion prompt word for word. Any still or clip that drifts from it gets re-shot.
Character lock, Mei, verbatim
Mei Takahashi, a 30-year-old Japanese woman with a narrow heart-shaped face, calm half-lidded dark eyes, straight fine brows, fair skin with a matte finish and a faint smirk that lifts one corner of her mouth; a chin-length blunt black bob with straight-across bangs just above the brows; wearing a cream cable-knit sweater vest over a white short-sleeve collared polo, high-waisted navy pleated tailored trousers, a white cotton visor, a single white leather golf glove on her left hand, small silver huggie earrings and white leather low sneakers; no logos, no text, no visible brand marks on clothing, clubs, balls or flag.
Voice direction, a soft, even female voice speaking English with a Tokyo international-school accent, understated and deadpan, with a half-beat pause before the punchline.
Script
I've never held a golf club. This hole in one took eleven takes and one MakeRoll brief. Still counts.
19 words, spoken in the shared body. The fictional character says it, so it’s a scripted line, not a member’s account.
Whisper heard, WER 0.118
I've never held a golf club. This hole in one took 11 takes and one make-row brief. Still counts.
What ships around it
Sticker
The site screenshot sticker, “MAKE AI VIDEOS THEY CAN’T SKIP”, with a makeroll.com label. It lands at 1.8 s and holds 2.6 s.
End card
MAKE/ROLL, makeroll.com, “Start this week's brief”. It holds 2 s over a blur of the cut’s own first frame, so the loop back to the hook stays clean.
Share idea, from the concept file
debate-bait: 'Does an AI hole-in-one count?' is a clean yes/no argument golfers and AI people each want to win, so they send it to the other side.
AI label
None burned in, by owner decision. The disclosure sits beside every player on this page, and the platform toggle carries it at upload.
The one paid retake
hA was re-shot once. In take 1 the driver morphed into an iron at 1.3 s, right on the variant A cover shot. The new prompt holds the follow-through still like a statue, and the seed moved from 311 to 314.
Shot list and edit windows
hA Hook A only
Motion, 4 s, silent, seed 314.
On screen, “I've never held a golf club.”
kept 0.00 to 1.50 s of the source, at 0.00 to 1.50 s in the cut
hB Hook B only
Motion, 4 s, silent, seed 312.
On screen, “Watch where this ball lands.”
kept 0.07 to 0.43 s, 1.33 to 2.50 s of the source, at 0.00 to 1.53 s in the cut
s1 Both cuts
Motion, 8 s, speech, seed 313.
On screen, “My AI hole-in-one.”
kept 0.00 to 7.60 s of the source, at 1.50 to 9.10 s in the cut
s2 Both cuts
Still push-in.
On screen, “Take 11. Still counts.”
kept 0.00 to 2.00 s of the source, at 9.10 to 11.10 s in the cut
Exact prompts
Mei master portrait Gemini 3 Pro Image
Still prompt, exactly as sent
Photorealistic vertical 9:16 frame from an authentic smartphone video, natural skin texture with visible pores, not retouched, not airbrushed, not plastic, candid UGC TikTok look. No text, no captions, no watermark, no logos, no brand marks, no numbers on the flag, no phone status bar, no camera UI, no date stamp. Close head-and-shoulders portrait of Mei Takahashi, a 30-year-old Japanese woman with a narrow heart-shaped face, calm half-lidded dark eyes, straight fine brows, fair skin with a matte finish and a faint smirk that lifts one corner of her mouth; a chin-length blunt black bob with straight-across bangs just above the brows; wearing a cream cable-knit sweater vest over a white short-sleeve collared polo, high-waisted navy pleated tailored trousers, a white cotton visor, a single white leather golf glove on her left hand, small silver huggie earrings and white leather low sneakers; no logos, no text, no visible brand marks on clothing, clubs, balls or flag., standing on a manicured golf course on a misty morning, fairway and trees melting into soft white fog behind her. Soft overcast misty morning light, low sun diffused through thin fog, gentle cool-neutral tones, dew on the grass. She looks straight into the lens with calm half-lidded eyes and a faint one-sided smirk. Framing: phone on a tripod at her eye line, directly in front of her; her face in the upper-middle of the frame with the eyes about one-third from the top; both shoulders level; the cream cable-knit sweater vest and white polo collar visible below; no hands, no club and no phone in frame. Background strongly defocused.
Shot hA Gemini still + Veo 3.1 Fast
Start-frame prompt, exactly as sent
Photorealistic vertical 9:16 frame from an authentic smartphone video, natural skin texture with visible pores, not retouched, not airbrushed, not plastic, candid UGC TikTok look. No text, no captions, no watermark, no logos, no brand marks, no numbers on the flag, no phone status bar, no camera UI, no date stamp. Mei Takahashi, a 30-year-old Japanese woman with a narrow heart-shaped face, calm half-lidded dark eyes, straight fine brows, fair skin with a matte finish and a faint smirk that lifts one corner of her mouth; a chin-length blunt black bob with straight-across bangs just above the brows; wearing a cream cable-knit sweater vest over a white short-sleeve collared polo, high-waisted navy pleated tailored trousers, a white cotton visor, a single white leather golf glove on her left hand, small silver huggie earrings and white leather low sneakers; no logos, no text, no visible brand marks on clothing, clubs, balls or flag. on the tee box of a manicured golf course on a misty morning, frozen in a textbook golf swing follow-through: a plain matte-black golf club with no markings wrapped behind her neck over her left shoulder, hips and chest fully turned toward the target on the right, right heel lifted onto the toe, balanced and elegant. Her head is turned toward frame right, watching the ball's flight into the fog with total, bored indifference, faint smirk. Soft overcast misty morning light, low sun diffused through thin fog, gentle cool-neutral tones, dew on the grass. Framing: medium-wide shot from slightly in front of her, phone on a tripod at chest height, framed from mid-thigh up; soft misty sky and fog fill the top fifth of the frame above her visor; her face sits in the upper-middle of the frame with the eyes at about 35% from the top; the lower part of the frame shows her navy trousers and the blurred fairway. No other people. Background fairway and treeline fade into fog. Use the reference image(s) for identity: the same person(s) with an identical face, hair, skin tone and outfit. Do not copy the reference framing or background unless the scene matches.
Motion prompt sent to Veo, exactly as sent
aspect 9:16, 4 s, 1080p, audio off, seed 314
Character lock, identical in every shot: mei: Mei Takahashi, a 30-year-old Japanese woman with a narrow heart-shaped face, calm half-lidded dark eyes, straight fine brows, fair skin with a matte finish and a faint smirk that lifts one corner of her mouth; a chin-length blunt black bob with straight-across bangs just above the brows; wearing a cream cable-knit sweater vest over a white short-sleeve collared polo, high-waisted navy pleated tailored trousers, a white cotton visor, a single white leather golf glove on her left hand, small silver huggie earrings and white leather low sneakers; no logos, no text, no visible brand marks on clothing, clubs, balls or flag.. Static phone-on-tripod shot on a misty tee box. She holds the finished follow-through pose perfectly still, like a statue, for the whole clip: the same plain matte-black driver stays wrapped behind her neck over her left shoulder and never moves, hands stay by her left ear, right heel stays lifted. Only her head turns a few degrees as her half-lidded eyes track the distant ball off frame right with bored indifference, then one slow blink. Thin fog drifts behind her. No speech. Quiet morning air. Original ambient sound only. No background music. No subtitles, no captions, no on-screen text, no logos.
Shot hB Gemini still + Veo 3.1 Fast
Start-frame prompt, exactly as sent
Photorealistic vertical 9:16 frame from an authentic smartphone video, natural skin texture with visible pores, not retouched, not airbrushed, not plastic, candid UGC TikTok look. No text, no captions, no watermark, no logos, no brand marks, no numbers on the flag, no phone status bar, no camera UI, no date stamp. Extreme low-angle shot with the phone lying on the grass of a golf tee box on a misty morning: a plain white golf ball with no markings sits on a short plain white wooden tee, placed slightly right of center at about 45% from the top of the frame, crisp and in sharp focus, dew drops on the grass blades around the tee. Just behind and to the left of the ball, the plain matte-black clubhead of a golf iron with no markings rests on the grass at address, and behind it, in soft focus, the white leather low sneakers and navy pleated trouser hems of the golfer from the reference image; only her feet and lower legs are visible, her upper body and face are out of frame above. Soft overcast misty morning light, low sun diffused through thin fog, gentle cool-neutral tones, dew on the grass. The misty fairway stretches away behind the ball and fades into white fog in the upper half of the frame. The bottom third is out-of-focus foreground grass.
Motion prompt sent to Veo, exactly as sent
aspect 9:16, 4 s, 1080p, audio off, seed 312
Character lock, identical in every shot: mei: Mei Takahashi, a 30-year-old Japanese woman with a narrow heart-shaped face, calm half-lidded dark eyes, straight fine brows, fair skin with a matte finish and a faint smirk that lifts one corner of her mouth; a chin-length blunt black bob with straight-across bangs just above the brows; wearing a cream cable-knit sweater vest over a white short-sleeve collared polo, high-waisted navy pleated tailored trousers, a white cotton visor, a single white leather golf glove on her left hand, small silver huggie earrings and white leather low sneakers; no logos, no text, no visible brand marks on clothing, clubs, balls or flag.. Static camera lying on the grass at ball level, it never moves or tilts up. The clubhead lifts out of frame, then swings back down fast and strikes the ball cleanly; the ball shoots away out of frame into the fog; a few dew drops fly off the grass. The camera holds on the empty tee as her sneakers turn toward the target. Only her feet and the clubhead are ever visible. Quiet morning air. Original ambient sound only. No background music. No subtitles, no captions, no on-screen text, no logos.
Shot s1 Gemini still + Veo 3.1 Fast
Start-frame prompt, exactly as sent
Photorealistic vertical 9:16 frame from an authentic smartphone video, natural skin texture with visible pores, not retouched, not airbrushed, not plastic, candid UGC TikTok look. No text, no captions, no watermark, no logos, no brand marks, no numbers on the flag, no phone status bar, no camera UI, no date stamp. Mei Takahashi, a 30-year-old Japanese woman with a narrow heart-shaped face, calm half-lidded dark eyes, straight fine brows, fair skin with a matte finish and a faint smirk that lifts one corner of her mouth; a chin-length blunt black bob with straight-across bangs just above the brows; wearing a cream cable-knit sweater vest over a white short-sleeve collared polo, high-waisted navy pleated tailored trousers, a white cotton visor, a single white leather golf glove on her left hand, small silver huggie earrings and white leather low sneakers; no logos, no text, no visible brand marks on clothing, clubs, balls or flag. standing on a manicured putting green on a misty morning, holding an upright plain white flagstick with a small plain white flag (no numbers, no text) in her white-gloved left hand at her side, the flagstick in the right third of the frame and taller than her; her bare right arm hangs relaxed at her other side, arms not crossing her body. Her hair is worn DOWN exactly as in the reference image: a chin-length blunt black bob with straight-across bangs just above the brows, visible under the white visor, not tied back, no ponytail, no bun. She looks straight into the lens, deadpan, calm half-lidded eyes, faint one-sided smirk, mouth closed. Soft overcast misty morning light, low sun diffused through thin fog, gentle cool-neutral tones, dew on the grass. Framing: medium shot from the waist up, phone on a tripod at chest height directly in front of her; she stands just right of center, her face horizontally centered at about 55% of the frame width; soft misty sky fills the top fifth of the frame above her visor; her face sits in the upper-middle with the eyes at about 35% from the top; the left side of the frame beside her torso shows only soft-focus green and fog; nothing important below two-thirds of the frame. Background trees and fairway fade into fog, strongly defocused. Use the reference image(s) for identity: the same person(s) with an identical face, hair, skin tone and outfit. Do not copy the reference framing or background unless the scene matches.
Motion prompt sent to Veo, exactly as sent
aspect 9:16, 8 s, 1080p, audio on, seed 313
Character lock, identical in every shot: mei: Mei Takahashi, a 30-year-old Japanese woman with a narrow heart-shaped face, calm half-lidded dark eyes, straight fine brows, fair skin with a matte finish and a faint smirk that lifts one corner of her mouth; a chin-length blunt black bob with straight-across bangs just above the brows; wearing a cream cable-knit sweater vest over a white short-sleeve collared polo, high-waisted navy pleated tailored trousers, a white cotton visor, a single white leather golf glove on her left hand, small silver huggie earrings and white leather low sneakers; no logos, no text, no visible brand marks on clothing, clubs, balls or flag.. Static phone-on-tripod medium shot on a misty putting green. She holds the plain white flagstick still and speaks straight into the lens, calm and unhurried, every word clearly articulated, then a tiny one-shoulder shrug on the last two words, in a soft, even female voice speaking English with a Tokyo international-school accent, understated and deadpan, with a half-beat pause before the punchline: "I've never held a golf club. This hole in one took eleven takes and one MakeRoll brief. Still counts." She holds the deadpan stare after the last word. Ambient: soft morning birdsong, faint breeze. Natural lip sync, clear dialogue. Original ambient sound only. No background music. No subtitles, no captions, no on-screen text, no logos.
Shot s2 still push-in
Start-frame prompt, exactly as sent
Photorealistic vertical 9:16 frame from an authentic smartphone video, natural skin texture with visible pores, not retouched, not airbrushed, not plastic, candid UGC TikTok look. No text, no captions, no watermark, no logos, no brand marks, no numbers on the flag, no phone status bar, no camera UI, no date stamp. Macro close-up at grass level on a manicured putting green on a misty morning: a plain white golf ball with no markings rests at the bottom of the hole inside a plain white cup liner, seen from a low angle just above the rim, the ball in the exact center of the frame and in sharp focus. Tiny dew droplets bead on the short grass at the cup edge. Soft overcast misty morning light, low sun diffused through thin fog, gentle cool-neutral tones, dew on the grass. The green behind the hole fades into soft white fog, shallow depth of field. No flagstick, no people, no hands.
Stage 3, hook A
PASS (Stage 3 visual): no reject-level artifact; Mei matches the lock in hook and body; club motion fast but plausible; captions clear of the mouth; sticker legible at 1x.
0.90-1.20shA unwind: the driver swings round in front of her hip and flips onto her shoulders while the gloved left hand lets go; fast, no clipping frame by frame
0.00-0.80shA follow-through is not a real golf finish (shaft across the front of her chest, not behind the neck); on-theme per production notes
1.50-9.10ss1 white visor reads grey/khaki like a cap when her head tilts up (brim underside in shade), bright white at 8.2-8.6s; lighting, mostly under the OSD pill
Stage 3, hook B (returned once)
PASS after 1 return: hB re-cut as address (0-0.37s) + jump cut to ball already in flight (0.37-1.53s); club morph, tee pass-through and ball-on-clubface frames are out; iron stays an iron.
0.37-0.50sReject. iron head turns into a rounded wood/hybrid head on the backswing
0.83-0.90sReject. bulbous wood-type head on the downswing
0.97-1.03sReject. clubhead passes through the tee, tee stays upright
1.07-1.20sReject. ball rides on the clubface for 4 frames
0.37sdeliberate jump cut from address to the ball already airborne (the swing is skipped); dust puff sells the strike
0.50-1.00sball hangs almost still as it recedes (reads as flight straight away from the camera)
0.00-1.53shB is brighter and sunnier than the misty s1 that follows; hook is mostly static after 0.6s (lower stop-power than a full swing)
Measured gate, hook A and hook B
All 20 checks, as measured both cuts score 100.0
Dimension
Check
Measured, A
Measured, B
Points
Format
1080x1920 H.264 yuv420p
h264 1080x1920 yuv420p
h264 1080x1920 yuv420p
4 / 4
Format
30 fps constant
r=30/1 avg=30/1
r=30/1 avg=30/1
4 / 4
Format
duration 12-16 s
13.10 s
13.13 s
6 / 6
Format
A/V lengths match within 1 frame (no picture-ahead-of-sound drift)
video 13.100 s, audio 13.100 s
video 13.133 s, audio 13.133 s
4 / 4
Format
AAC 48 kHz stereo (original audio only)
aac 48000
aac 48000
2 / 2
Audio
loudness -14 +/-1 LUFS, true peak <= -1 dBFS
-14.0 LUFS, -1.5 dBFS
-14.1 LUFS, -1.5 dBFS
4 / 4
Hook
hook text readable by 1.5 s (OCR word recall >= 0.7)
recall 0.86 of "I've never held a golf club."
recall 1.00 of 'Watch where this ball lands.'
12 / 12
Hook
hook text <= 7 words, every hook line <= 7 words
6 words; lines [[6], [3], [3]]
5 words; lines [[2, 3], [3], [3]]
4 / 4
Product
makeroll.com visible within 3 s (OCR)
first seen 2.20 s
first seen 2.20 s
12 / 12
Safe zone
all graphics inside safe box [60, 270, 918, 1248] (TikTok+Reels)
0.0000% of graphics px outside; bbox [74, 352, 904, 1242] over 131 frames
0.0000% of graphics px outside; bbox [76, 302, 896, 1242] over 132 frames
URL 'makeroll.com' legible on end card (OCR exact)
MAKE/ROLL | makeroll.com | Start this week's brief
MAKE/ROLL | makeroll.com | Start this week's brief
10 / 10
End card
4-word CTA present and legible
"Start this week's brief" -> read
"Start this week's brief" -> read
4 / 4
Loop
last frame cuts cleanly to frame 0 (mean |d| < 4)
mean |d| 2.56
mean |d| 2.47
6 / 6
Cover
cover = hook frame with text (frame 0)
mean |d| 1.62 vs frame 0
mean |d| 1.82 vs frame 0
2 / 2
Script
every spoken shot says its line (WER <= 0.15)
fails: none
fails: none
6 / 6
Script
master says the variant's script exactly once (WER <= 0.15; catches leaked/repeated lines)
WER 0.059 heard: I've never held a golf club. This hole in one took 11 takes and one macro brief. Still cou
WER 0.118 heard: I've never held a golf club. This hole in one took 11 takes and one make-row brief. Still
6 / 6
Picture
no black frames, no freeze >= 1.5 s before end card
0 black, 0 freeze
0 black, 0 freeze
4 / 4
Visual
no AI artifacts / face drift (Stage-3 visual verdict)
PASS (Stage 3 visual): no reject-level artifact; Mei matches the lock in hook and body; club motion fast but plausible; captions clear of the mouth; sticker legible at 1x.
PASS after 1 return: hB re-cut as address (0-0.37s) + jump cut to ball already in flight (0.37-1.53s); club morph, tee pass-through and ball-on-clubface frames are out; iron stays an iron.
8 / 8
Budget
concept spend <= per-concept budget
Members or partners only
Members or partners only
4 / 4
Spend
Members or partners onlyspent, under the story cap
6stills paid, 1 set aside
4clips paid, 1 refused
Members or partners onlyper finished second, both cuts
Stills set aside
s1 take 1Lock drift. Her hair came out tied back in a ponytail, not the bob with bangs.
Supercar · chaotic fun · concept a4
Five Wheels
In the script, Linh failed her driving test twice, so she builds the supercar instead. Her first render had five wheels, and the fifth one sits on the roof.
I don't have a driver's licence. / Render one had one small problem.
100.0gate on both cuts
Frame 0 of each opener, A on the left.
0.8 s2.4 s4.1 s5.7 s7.4 s9.0 s10.6 s12.3 sHook A cut, eight frames at even intervals. The last one is the end card.0.8 s2.4 s4.0 s5.7 s7.3 s8.9 s10.5 s12.2 sHook B cut, eight frames at even intervals. The last one is the end card.
Character lock
The lock paragraph goes into every still prompt and every motion prompt word for word. Any still or clip that drifts from it gets re-shot.
Character lock, Linh, verbatim
Linh Nguyen, a 26-year-old Vietnamese woman with a small oval face, big expressive dark eyes, softly arched brows, light olive skin and a wide open-mouthed laugh with a dimple in her right cheek; shoulder-length dark-brown hair with curtain bangs, half tied up in a messy top knot with a brown claw clip; wearing an oversized cream linen blazer with sleeves pushed up over a fitted white square-neck tank, light-wash straight-leg vintage jeans, chunky gold hoop earrings, stacked thin gold rings, oval black sunglasses and brown leather loafers; no logos, no text, no visible brand marks. The car is always a low-slung matte pearl-white two-door supercar with smooth unbadged bodywork, no emblems, no grille logo, blank plates.
Voice direction, a fast, breathless young female voice with a Vietnamese-Australian accent, laughing mid-sentence, her pitch climbing on the joke.
Script
I failed my driving test twice, so I built this car instead. MakeRoll brief, my prompts. First render had five wheels.
21 words, spoken in the shared body. The fictional character says it, so it’s a scripted line, not a member’s account.
Whisper heard, WER 0.000
I failed my driving test twice, so I built this car instead. Make roll brief, my prompts. First render had five wheels.
What ships around it
Sticker
The site screenshot sticker, “MAKE AI VIDEOS THEY CAN’T SKIP”, with a makeroll.com label. It lands at 1.8 s and holds 2.6 s.
End card
MAKE/ROLL, makeroll.com, “Finish your draft here.”. It holds 2 s over a blur of the cut’s own first frame, so the loop back to the hook stays clean.
Share idea, from the concept file
remix-template: 'Render 1 vs final' is a two-beat format any AI maker can copy with their own worst first render; stitches point back here.
AI label
None burned in, by owner decision. The disclosure sits beside every player on this page, and the platform toggle carries it at upload.
The one paid retake
hA was re-shot once. Take 1 dropped her head at 0.7 to 1.4 s, so 40 of every 100 hook frames showed the top of her head. The new direction keeps her chin up, seed 41 to 141. Stage 3 later paid for a rebuild of hB.
Shot list and edit windows
hA Hook A only
Motion, 4 s, silent, seed 141.
On screen, “I don't have a driver's licence.”
kept 0.00 to 1.60 s of the source, at 0.00 to 1.60 s in the cut
hB Hook B only
Motion, 4 s, silent, seed 142.
On screen, “Render one had one small problem.”
kept 0.87 to 2.37 s of the source, at 0.00 to 1.50 s in the cut
s1 Both cuts
Motion, 8 s, speech, seed 43.
kept 0.00 to 7.50 s of the source, at 1.60 to 9.10 s in the cut
s2 Both cuts
Still push-in.
On screen, “Render 1. We don't talk about it.”
kept 0.00 to 2.00 s of the source, at 9.10 to 11.10 s in the cut
Exact prompts
Linh master portrait Gemini 3 Pro Image
Still prompt, exactly as sent
Photorealistic vertical 9:16 frame from an authentic smartphone video, natural skin texture with visible pores, not retouched, candid UGC TikTok look. No text, no captions, no watermark, no logos, no brand marks, no badges, no emblems, no readable number plates, no phone status bar, no camera UI, no date stamp. Medium portrait of Linh Nguyen, a 26-year-old Vietnamese woman with a small oval face, big expressive dark eyes, softly arched brows, light olive skin and a wide open-mouthed laugh with a dimple in her right cheek; shoulder-length dark-brown hair with curtain bangs, half tied up in a messy top knot with a brown claw clip; wearing an oversized cream linen blazer with sleeves pushed up over a fitted white square-neck tank, light-wash straight-leg vintage jeans, chunky gold hoop earrings, stacked thin gold rings, oval black sunglasses and brown leather loafers; no logos, no text, no visible brand marks. The car is always a low-slung matte pearl-white two-door supercar with smooth unbadged bodywork, no emblems, no grille logo, blank plates., standing beside the parked car at a gravel pull-out on a coastal cliff road at golden hour, the car parked and stationary, turquoise sea and a rocky headland softly out of focus behind, warm low sun lighting her face from camera-left, soft natural shadows. Framed from mid-thigh up, slightly low phone angle, her whole outfit visible: cream linen blazer with pushed-up sleeves, white square-neck tank, light-wash jeans. She smiles warmly at the lens with her dimple showing, one hand resting on the car roof. The car's smooth unbadged pearl-white side is behind her. Her oval black sunglasses are pushed up into her hair above the curtain bangs so her eyes are visible. Composition: her face is in the upper-middle of the frame with her eyes at about 35 percent from the top and clear open sky above her head; the left side of the frame between 42 and 62 percent of the height shows only smooth car bodywork or soft background, no hands and no faces there; nothing important in the bottom third of the frame.
Shot hA Gemini still + Veo 3.1 Fast
Start-frame prompt, exactly as sent
Photorealistic vertical 9:16 frame from an authentic smartphone video, natural skin texture with visible pores, not retouched, candid UGC TikTok look. No text, no captions, no watermark, no logos, no brand marks, no badges, no emblems, no readable number plates, no phone status bar, no camera UI, no date stamp. Linh Nguyen, a 26-year-old Vietnamese woman with a small oval face, big expressive dark eyes, softly arched brows, light olive skin and a wide open-mouthed laugh with a dimple in her right cheek; shoulder-length dark-brown hair with curtain bangs, half tied up in a messy top knot with a brown claw clip; wearing an oversized cream linen blazer with sleeves pushed up over a fitted white square-neck tank, light-wash straight-leg vintage jeans, chunky gold hoop earrings, stacked thin gold rings, oval black sunglasses and brown leather loafers; no logos, no text, no visible brand marks. The car is always a low-slung matte pearl-white two-door supercar with smooth unbadged bodywork, no emblems, no grille logo, blank plates. leaning back against the driver's door of the parked car at a gravel pull-out on a coastal cliff road at golden hour, the car parked and stationary, turquoise sea and a rocky headland softly out of focus behind, warm low sun lighting her face from camera-left, soft natural shadows, one elbow propped on the low roof like a proud owner, head tipped back mid-laugh with her mouth wide open and her dimple showing, looking at the lens. Framed from the hips up, phone on a tripod at chest height; the car's smooth pearl-white roofline and side run across the frame behind her, no badges anywhere, no plates visible. She is outside the car; nobody is in the car. Her oval black sunglasses are pushed up into her hair above the curtain bangs so her eyes are visible. Composition: her face is in the upper-middle of the frame with her eyes at about 35 percent from the top and clear open sky above her head; the left side of the frame between 42 and 62 percent of the height shows only smooth car bodywork or soft background, no hands and no faces there; nothing important in the bottom third of the frame. Use the reference image(s) for identity: the same person(s) with an identical face, hair, skin tone and outfit. Do not copy the reference framing or background unless the scene matches.
Motion prompt sent to Veo, exactly as sent
aspect 9:16, 4 s, 1080p, audio off, seed 141
Character lock, identical in every shot: linh: Linh Nguyen, a 26-year-old Vietnamese woman with a small oval face, big expressive dark eyes, softly arched brows, light olive skin and a wide open-mouthed laugh with a dimple in her right cheek; shoulder-length dark-brown hair with curtain bangs, half tied up in a messy top knot with a brown claw clip; wearing an oversized cream linen blazer with sleeves pushed up over a fitted white square-neck tank, light-wash straight-leg vintage jeans, chunky gold hoop earrings, stacked thin gold rings, oval black sunglasses and brown leather loafers; no logos, no text, no visible brand marks. The car is always a low-slung matte pearl-white two-door supercar with smooth unbadged bodywork, no emblems, no grille logo, blank plates.. Static tripod phone shot. The car is parked with the engine off and never moves; nobody gets in and nobody drives. She keeps her chin up and her face turned to the lens the whole time: a big open-mouthed laugh straight at the camera, then she jerks both thumbs back over her shoulder at the car with a cheeky 'can you believe it' grin, eyebrows raised. Her head never drops and never turns away. Hair and blazer move slightly in the sea breeze. Ambient sea breeze and distant waves. Original ambient sound only. No background music. No subtitles, no captions, no on-screen text, no logos, no badges.
Shot hB Gemini still + Veo 3.1 Fast
Start-frame prompt, exactly as sent
Photorealistic vertical 9:16 frame from an authentic smartphone video, natural skin texture with visible pores, not retouched, candid UGC TikTok look. No text, no captions, no watermark, no logos, no brand marks, no badges, no emblems, no readable number plates, no phone status bar, no camera UI, no date stamp. Linh Nguyen, a 26-year-old Vietnamese woman with a small oval face, big expressive dark eyes, softly arched brows, light olive skin and a wide open-mouthed laugh with a dimple in her right cheek; shoulder-length dark-brown hair with curtain bangs, half tied up in a messy top knot with a brown claw clip; wearing an oversized cream linen blazer with sleeves pushed up over a fitted white square-neck tank, light-wash straight-leg vintage jeans, chunky gold hoop earrings, stacked thin gold rings, oval black sunglasses and brown leather loafers; no logos, no text, no visible brand marks. The car is always a low-slung matte pearl-white two-door supercar with smooth unbadged bodywork, no emblems, no grille logo, blank plates. standing beside the parked car at a gravel pull-out on a coastal cliff road at golden hour, the car parked and stationary, turquoise sea, a metal guard rail and a rocky headland softly out of focus behind, warm low sun lighting her face from camera-left. She is the SAME woman as in reference image 1, identical face, and she stands next to the SAME car as in reference image 1: a low matte pearl-white mid-engine two-door supercar with a side air intake behind the door and black wheels, smooth unbadged bodywork, no emblems, no script, no plates visible. Her hair is exactly as in reference image 1: shoulder-length dark-brown hair with curtain bangs across her forehead, half tied up in a messy top knot with a brown claw clip; BLACK oval sunglasses with black frames and dark lenses pushed up on top of her head (not tortoiseshell). Chunky gold hoop earrings, oversized cream linen blazer over a white square-neck tank, light-wash jeans. Her left hand rests flat on the car roof beside her on the right of the frame, her right arm hangs relaxed at her side, both hands open and empty, holding nothing. Relaxed confident half-smile at the lens. Framing: medium shot from the hips up, phone on a tripod at chest height, a little further back than reference image 1; the car's smooth roof is just behind her on the right side of the frame, an ordinary four-wheeled car with nothing on the roof. Composition: the top 30 percent of the frame is sky, sea and headland only; the top of her head sits at about 25 percent from the top and her eyes at about 38 percent from the top; her face is horizontally centered; the left side of the frame between 42 and 62 percent of the height shows only blazer, car bodywork or soft background, no hands and no faces there; nothing important in the bottom third of the frame. Use the reference image(s) for identity: the same person(s) with an identical face, hair, skin tone and outfit. Do not copy the reference framing or background unless the scene matches.
Motion prompt sent to Veo, exactly as sent
aspect 9:16, 4 s, 1080p, audio off, seed 142
Character lock, identical in every shot: linh: Linh Nguyen, a 26-year-old Vietnamese woman with a small oval face, big expressive dark eyes, softly arched brows, light olive skin and a wide open-mouthed laugh with a dimple in her right cheek; shoulder-length dark-brown hair with curtain bangs, half tied up in a messy top knot with a brown claw clip; wearing an oversized cream linen blazer with sleeves pushed up over a fitted white square-neck tank, light-wash straight-leg vintage jeans, chunky gold hoop earrings, stacked thin gold rings, oval black sunglasses and brown leather loafers; no logos, no text, no visible brand marks. The car is always a low-slung matte pearl-white two-door supercar with smooth unbadged bodywork, no emblems, no grille logo, blank plates.. Static tripod phone shot. The car is parked and never moves; nobody gets in and nobody drives. Both of her hands are empty the whole time and hold nothing. She holds a relaxed half-smile at the lens for a beat, then suddenly whips her head round toward the car roof on the right in exaggerated mock horror, eyes wide, mouth dropping open, and her empty right hand flies up to her cheek, as if she has just remembered something terrible about the car. Her black sunglasses stay on top of her head, her curtain bangs stay over her forehead, and her face stays fully visible with her head up. Ambient sea breeze and distant waves. Original ambient sound only. No background music. No subtitles, no captions, no on-screen text, no logos, no badges.
Shot s1 Gemini still + Veo 3.1 Fast
Start-frame prompt, exactly as sent
Photorealistic vertical 9:16 frame from an authentic smartphone video, natural skin texture with visible pores, not retouched, candid UGC TikTok look. No text, no captions, no watermark, no logos, no brand marks, no badges, no emblems, no readable number plates, no phone status bar, no camera UI, no date stamp. Linh Nguyen, a 26-year-old Vietnamese woman with a small oval face, big expressive dark eyes, softly arched brows, light olive skin and a wide open-mouthed laugh with a dimple in her right cheek; shoulder-length dark-brown hair with curtain bangs, half tied up in a messy top knot with a brown claw clip; wearing an oversized cream linen blazer with sleeves pushed up over a fitted white square-neck tank, light-wash straight-leg vintage jeans, chunky gold hoop earrings, stacked thin gold rings, oval black sunglasses and brown leather loafers; no logos, no text, no visible brand marks. The car is always a low-slung matte pearl-white two-door supercar with smooth unbadged bodywork, no emblems, no grille logo, blank plates. standing right beside the parked car at a gravel pull-out on a coastal cliff road at golden hour, the car parked and stationary, turquoise sea and a rocky headland softly out of focus behind, warm low sun lighting her face from camera-left, soft natural shadows, talking excitedly to the lens with a big open smile, eyebrows raised, her right hand (on the right side of the frame) resting flat on the car's low pearl-white roof. Framed from the waist up, she stands slightly right of centre, phone on a tripod at chest height; the smooth unbadged car body runs behind her, no plates visible. She is outside the car. Her oval black sunglasses are pushed up into her hair above the curtain bangs so her eyes are visible. Composition: her face is in the upper-middle of the frame with her eyes at about 35 percent from the top and clear open sky above her head; the left side of the frame between 42 and 62 percent of the height shows only smooth car bodywork or soft background, no hands and no faces there; nothing important in the bottom third of the frame. Use the reference image(s) for identity: the same person(s) with an identical face, hair, skin tone and outfit. Do not copy the reference framing or background unless the scene matches.
Motion prompt sent to Veo, exactly as sent
aspect 9:16, 8 s, 1080p, audio on, seed 43
Character lock, identical in every shot: linh: Linh Nguyen, a 26-year-old Vietnamese woman with a small oval face, big expressive dark eyes, softly arched brows, light olive skin and a wide open-mouthed laugh with a dimple in her right cheek; shoulder-length dark-brown hair with curtain bangs, half tied up in a messy top knot with a brown claw clip; wearing an oversized cream linen blazer with sleeves pushed up over a fitted white square-neck tank, light-wash straight-leg vintage jeans, chunky gold hoop earrings, stacked thin gold rings, oval black sunglasses and brown leather loafers; no logos, no text, no visible brand marks. The car is always a low-slung matte pearl-white two-door supercar with smooth unbadged bodywork, no emblems, no grille logo, blank plates.. Static tripod phone shot, the car is parked and never moves, nobody drives. She talks fast and straight to the lens, slaps the car roof with her right hand on the words 'this car', and cracks up laughing on 'five wheels', in a fast, breathless young female voice with a Vietnamese-Australian accent, laughing mid-sentence, her pitch climbing on the joke: "I failed my driving test twice, so I built this car instead. MakeRoll brief, my prompts. First render had five wheels." She laughs and covers her mouth. Ambient sea breeze and distant waves only. Natural lip sync, clear dialogue. Original ambient sound only. No background music. No subtitles, no captions, no on-screen text, no logos, no badges.
Shot s2 still push-in
Start-frame prompt, exactly as sent
Photorealistic vertical 9:16 frame from an authentic smartphone video, natural skin texture with visible pores, not retouched, candid UGC TikTok look. No text, no captions, no watermark, no logos, no brand marks, no badges, no emblems, no readable number plates, no phone status bar, no camera UI, no date stamp. The same parked pearl-white car at a gravel pull-out on a coastal cliff road at golden hour, the car parked and stationary, turquoise sea and a rocky headland softly out of focus behind, warm low sun lighting her face from camera-left, soft natural shadows, but it is an obviously botched first AI render: an absurd extra fifth wheel, a complete tyre on a rim, is bolted upright onto the middle of the car's roof, sticking straight up into the sky, clearly wrong and funny, while the four normal wheels stay on the ground. Linh Nguyen, a 26-year-old Vietnamese woman with a small oval face, big expressive dark eyes, softly arched brows, light olive skin and a wide open-mouthed laugh with a dimple in her right cheek; shoulder-length dark-brown hair with curtain bangs, half tied up in a messy top knot with a brown claw clip; wearing an oversized cream linen blazer with sleeves pushed up over a fitted white square-neck tank, light-wash straight-leg vintage jeans, chunky gold hoop earrings, stacked thin gold rings, oval black sunglasses and brown leather loafers; no logos, no text, no visible brand marks. The car is always a low-slung matte pearl-white two-door supercar with smooth unbadged bodywork, no emblems, no grille logo, blank plates. stands just left of the car in a full exaggerated facepalm, one palm over her eyes, head tilted down, laughing in embarrassment, her other hand gesturing at the roof wheel. Framed from the knees up, phone on a tripod at chest height, the roof wheel clearly visible beside her shoulder in the upper-middle of the frame on the right. No badges, no plates visible. Her oval black sunglasses are pushed up into her hair above the curtain bangs so her eyes are visible. Composition: her head is in the upper-middle of the frame at about 30 to 38 percent from the top with clear open sky above her head; nothing important in the bottom third of the frame. Use the reference image(s) for identity: the same person(s) with an identical face, hair, skin tone and outfit. Do not copy the reference framing or background unless the scene matches.
Stage 3, hook A
PASS (Stage 3 visual): Linh on-lock in hook and body, no badges, fifth wheel only in s2 (intentional); only flaw is the hook pill over her eyes (composition).
0.00-1.60sthe 2-line hook pill covers her brows and eyes for the whole hook; only the laughing mouth reads (composition, not an AI artifact)
1.10-1.50sthumbs-back gesture hands are motion-blurred; finger count plausible
7.00sleft hand at the blazer hem crumples for 1-2 frames
9.03-9.07sclaw clip emerges and the sunglasses begin to shift in the last 2 frames of s1; the clear-frame drift (source 7.55s+) is cut out, lenses still black on the last frame
Stage 3, hook B (returned once)
PASS after 1 paid return: hB regenerated from an on-lock still (refs s1+linh, cropped so her eyes clear the hook pill, badge cropped out); Linh, bangs, black sunglasses and the same car now match the body; no stray objects.
0.00-1.47sReject. lock drift: no bangs, no black sunglasses, slicked bun, different face; different car model
0.70-0.83sReject. cigarette-like white stick pops in and out of her hand
0.00sframe 0 / cover catches her mid-squint as the head turns (face still readable)
0.10-0.90samber claw clip peeks out at the left edge of the hook pill; sunglasses on her head sit under the pill
6.90s, 8.93-8.97ssame body notes as variant A (hand at blazer hem, sunglasses shift in the last 2 frames of s1)
Measured gate, hook A and hook B
All 20 checks, as measured both cuts score 100.0
Dimension
Check
Measured, A
Measured, B
Points
Format
1080x1920 H.264 yuv420p
h264 1080x1920 yuv420p
h264 1080x1920 yuv420p
4 / 4
Format
30 fps constant
r=30/1 avg=30/1
r=30/1 avg=30/1
4 / 4
Format
duration 12-16 s
13.10 s
13.00 s
6 / 6
Format
A/V lengths match within 1 frame (no picture-ahead-of-sound drift)
video 13.100 s, audio 13.100 s
video 13.000 s, audio 13.000 s
4 / 4
Format
AAC 48 kHz stereo (original audio only)
aac 48000
aac 48000
2 / 2
Audio
loudness -14 +/-1 LUFS, true peak <= -1 dBFS
-14.1 LUFS, -1.4 dBFS
-14.1 LUFS, -1.4 dBFS
4 / 4
Hook
hook text readable by 1.5 s (OCR word recall >= 0.7)
recall 1.00 of "I don't have a driver's licence."
recall 1.00 of 'Render one had one small problem.'
12 / 12
Hook
hook text <= 7 words, every hook line <= 7 words
6 words; lines [[4, 2], [2, 5]]
6 words; lines [[3, 3], [2, 5]]
4 / 4
Product
makeroll.com visible within 3 s (OCR)
first seen 2.20 s
first seen 2.20 s
12 / 12
Safe zone
all graphics inside safe box [60, 270, 918, 1248] (TikTok+Reels)
0.0000% of graphics px outside; bbox [76, 302, 898, 1242] over 131 frames
0.0000% of graphics px outside; bbox [76, 302, 898, 1242] over 130 frames
URL 'makeroll.com' legible on end card (OCR exact)
MAKE/ROLL | makeroll.com | Finish your draft here.
MAKE/ROLL | makeroll.com | Finish your draft here.
10 / 10
End card
4-word CTA present and legible
'Finish your draft here.' -> read
'Finish your draft here.' -> read
4 / 4
Loop
last frame cuts cleanly to frame 0 (mean |d| < 4)
mean |d| 2.56
mean |d| 2.06
6 / 6
Cover
cover = hook frame with text (frame 0)
mean |d| 1.75 vs frame 0
mean |d| 1.57 vs frame 0
2 / 2
Script
every spoken shot says its line (WER <= 0.15)
fails: none
fails: none
6 / 6
Script
master says the variant's script exactly once (WER <= 0.15; catches leaked/repeated lines)
WER 0.000 heard: I failed my driving test twice so I built this car instead. Make roll brief, my prompts. F
WER 0.048 heard: I failed my driving test twice so I built this car instead. Make roll brief, my proms. Fir
6 / 6
Picture
no black frames, no freeze >= 1.5 s before end card
0 black, 0 freeze
0 black, 0 freeze
4 / 4
Visual
no AI artifacts / face drift (Stage-3 visual verdict)
PASS (Stage 3 visual): Linh on-lock in hook and body, no badges, fifth wheel only in s2 (intentional); only flaw is the hook pill over her eyes (composition).
PASS after 1 paid return: hB regenerated from an on-lock still (refs s1+linh, cropped so her eyes clear the hook pill, badge cropped out); Linh, bangs, black sunglasses and the same car now match the body; no stray objects.
8 / 8
Budget
concept spend <= per-concept budget
Members or partners only
Members or partners only
4 / 4
Spend
Members or partners onlyspent, under the story cap
7stills paid, 2 set aside
5clips paid, 1 refused
Members or partners onlyper finished second, both cuts
Stills set aside
s1 take 2An extra still tried for headroom. Off-lens, with her eyes still under the text band, so take 1 was restored.
hB take 1Used in the first cut, then rejected by the Stage 3 gate for lock drift. Tortoiseshell sunglasses, no bangs and a different car.
Beach · deadpan flex · concept a6
Draft Thirty-Eight
Kirana’s script has 37 unfinished drafts on her laptop. Draft 38 is this beach, and it’s the first one with an ending.
The beach is not the flex. / 37 drafts. Watch what 38 has.
100.0gate on both cuts
Frame 0 of each opener, A on the left.
0.8 s2.4 s4.0 s5.6 s7.2 s8.8 s10.4 s12.0 sHook A cut, eight frames at even intervals. The last one is the end card.0.8 s2.4 s4.0 s5.6 s7.2 s8.8 s10.4 s12.0 sHook B cut, eight frames at even intervals. The last one is the end card.
Character lock
The lock paragraph goes into every still prompt and every motion prompt word for word. Any still or clip that drifts from it gets re-shot.
Character lock, Kirana, verbatim
Kirana Wijaya, a 31-year-old Javanese Indonesian woman with a long oval face, high cheekbones, steady dark-brown eyes under straight thick brows, warm brown skin with a satin finish and terracotta lips set in a flat, unimpressed line; thick black hair in a low loose braid over her right shoulder with a few face-framing wisps; wearing an oatmeal fine-knit two-piece set (a relaxed short-sleeve knit polo top and matching straight-leg knit trousers), a wide-brim natural straw hat, oversized square black sunglasses, a slim gold cuff and tan leather slide sandals; no logos, no text, no visible brand marks.
Voice direction, Measured, even-paced English with a light Jakarta accent; completely flat delivery, and the flatness is the flex..
Script
Thirty-seven drafts on my laptop, zero finished. Then one MakeRoll brief. This beach is thirty-eight. It has an ending.
19 words, spoken in the shared body. The fictional character says it, so it’s a scripted line, not a member’s account.
Whisper heard, WER 0.048
37 drafts on my laptop, zero finished, then one make-roll brief. This beach is third-eight, it has an ending.
What ships around it
Sticker
The site screenshot sticker, “MAKE AI VIDEOS THEY CAN’T SKIP”, with a makeroll.com label. It lands at 1.8 s and holds 2.6 s.
End card
MAKE/ROLL, makeroll.com, “Give yours an ending.”. It holds 2 s over a blur of the cut’s own first frame, so the loop back to the hook stays clean.
Share idea, from the concept file
relatable-tag: everyone who makes things knows someone sitting on a folder of unfinished drafts; 'this is you' is an easy tag.
AI label
None burned in, by owner decision. The disclosure sits beside every player on this page, and the platform toggle carries it at upload.
The one paid retake
hB was re-shot once, same still and seed 612. Take 1 was an almost static blink with a stop-power self-score of 4. The retake folds her arms and lifts her chin inside the first second, and scored 7. The smile in s1 would have been the better fix, but a body retake didn’t fit under the cap.
Shot list and edit windows
hA Hook A only
Motion, 4 s, silent, seed 611.
On screen, “The beach is not the flex.”
kept 0.00 to 1.50 s of the source, at 0.00 to 1.50 s in the cut
hB Hook B only
Motion, 4 s, silent, seed 612.
On screen, “37 drafts. Watch what 38 has.”
kept 0.70 to 2.20 s of the source, at 0.00 to 1.50 s in the cut
s1 Both cuts
Motion, 8 s, speech, seed 613.
On screen, “Draft 38. First one finished.”
kept 0.00 to 7.67 s of the source, at 1.50 to 9.17 s in the cut
s2 Both cuts
Still push-in.
On screen, “THE END. First one ever.”
kept 0.00 to 1.60 s of the source, at 9.17 to 10.77 s in the cut
Exact prompts
Kirana master portrait Gemini 3 Pro Image
Still prompt, exactly as sent
Photorealistic vertical 9:16 frame from an authentic smartphone video, natural skin texture with visible pores, not retouched, candid UGC TikTok look. No text, no captions, no watermark, no logos, no brand marks, no phone status bar, no camera UI, no date stamp. Close portrait of Kirana Wijaya, a 31-year-old Javanese Indonesian woman with a long oval face, high cheekbones, steady dark-brown eyes under straight thick brows, warm brown skin with a satin finish and terracotta lips set in a flat, unimpressed line; thick black hair in a low loose braid over her right shoulder with a few face-framing wisps; wearing an oatmeal fine-knit two-piece set (a relaxed short-sleeve knit polo top and matching straight-leg knit trousers), a wide-brim natural straw hat, oversized square black sunglasses, a slim gold cuff and tan leather slide sandals; no logos, no text, no visible brand marks., standing on an empty white-sand beach with calm turquoise water behind her. Framed from the knees up, facing the camera at eye level, flat unimpressed expression, lips in a flat line. Her oversized square black sunglasses are hooked into the open placket of her knit polo top so her face and eyes are fully visible. The polo has SHORT sleeves ending above the elbow, bare forearms. Her braid falls over her right shoulder, which is on the LEFT side of the image. She looks striking and composed, a top lifestyle creator, natural polished skin, no heavy makeup. Bright soft late-afternoon sun from camera left, warm but not orange, gentle shadows, fine white sand, calm clear turquoise water, pale blue sky, an empty quiet island beach.
Shot hA Gemini still + Veo 3.1 Fast
Start-frame prompt, exactly as sent
Photorealistic vertical 9:16 frame from an authentic smartphone video, natural skin texture with visible pores, not retouched, candid UGC TikTok look. No text, no captions, no watermark, no logos, no brand marks, no phone status bar, no camera UI, no date stamp. Kirana Wijaya, a 31-year-old Javanese Indonesian woman with a long oval face, high cheekbones, steady dark-brown eyes under straight thick brows, warm brown skin with a satin finish and terracotta lips set in a flat, unimpressed line; thick black hair in a low loose braid over her right shoulder with a few face-framing wisps; wearing an oatmeal fine-knit two-piece set (a relaxed short-sleeve knit polo top and matching straight-leg knit trousers), a wide-brim natural straw hat, oversized square black sunglasses, a slim gold cuff and tan leather slide sandals; no logos, no text, no visible brand marks. reclines on a low teak sun lounger under a single woven palm-thatch cabana with cream linen drapes on an empty white-sand beach, calm turquoise water behind her. Medium shot from the foot of the lounger, framed from her knees up, camera slightly above her eye line; she is propped up against the raised backrest, completely relaxed, filling the middle of the frame. With one index finger she has pulled her oversized square black sunglasses halfway down her nose, so her steady dark-brown eyes look flatly over the top of the frames straight into the lens; utterly unimpressed, mouth closed in a flat line. The top 28% of the frame is the cabana edge and pale sky above her hat; her eyes are at about 38% of the frame height. Only one person in the image; do not paste, overlay or repeat the reference portrait anywhere. Bright soft late-afternoon sun from camera left, warm but not orange, gentle shadows, fine white sand, calm clear turquoise water, pale blue sky, an empty quiet island beach. Use the reference image(s) for identity: the same person(s) with an identical face, hair, skin tone and outfit. Do not copy the reference framing or background unless the scene matches.
Motion prompt sent to Veo, exactly as sent
aspect 9:16, 4 s, 1080p, audio off, seed 611
Character lock, identical in every shot: Kirana: Kirana Wijaya, a 31-year-old Javanese Indonesian woman with a long oval face, high cheekbones, steady dark-brown eyes under straight thick brows, warm brown skin with a satin finish and terracotta lips set in a flat, unimpressed line; thick black hair in a low loose braid over her right shoulder with a few face-framing wisps; wearing an oatmeal fine-knit two-piece set (a relaxed short-sleeve knit polo top and matching straight-leg knit trousers), a wide-brim natural straw hat, oversized square black sunglasses, a slim gold cuff and tan leather slide sandals; no logos, no text, no visible brand marks.. Static camera. She holds a flat, unimpressed stare over the top of her sunglasses, then slowly slides the sunglasses a little further down her nose with one finger, unblinking, perfectly unbothered, and stays still. Her hat brim and the cabana drapes stir in the sea breeze; small waves roll in behind her. Soft surf and light wind. Original ambient sound only. No background music. No subtitles, no captions, no on-screen text, no logos.
Shot hB Gemini still + Veo 3.1 Fast
Start-frame prompt, exactly as sent
Photorealistic vertical 9:16 frame from an authentic smartphone video, natural skin texture with visible pores, not retouched, candid UGC TikTok look. No text, no captions, no watermark, no logos, no brand marks, no phone status bar, no camera UI, no date stamp. Kirana Wijaya, a 31-year-old Javanese Indonesian woman with a long oval face, high cheekbones, steady dark-brown eyes under straight thick brows, warm brown skin with a satin finish and terracotta lips set in a flat, unimpressed line; thick black hair in a low loose braid over her right shoulder with a few face-framing wisps; wearing an oatmeal fine-knit two-piece set (a relaxed short-sleeve knit polo top and matching straight-leg knit trousers), a wide-brim natural straw hat, oversized square black sunglasses, a slim gold cuff and tan leather slide sandals; no logos, no text, no visible brand marks. stands at the waterline on an empty white-sand beach, a little left of centre, turned to face the camera as if she has just walked in and stopped. Framed from mid-thigh up, calm turquoise sea behind her. Her oversized square black sunglasses are hooked into the open placket of her knit polo top, so her steady dark-brown eyes stare flatly into the lens, completely unimpressed, mouth closed in a flat line, chin slightly raised, like someone waiting for applause. Arms relaxed at her sides. The top 28% of the frame is empty pale sky above her hat; her eyes are at about 38% of the frame height; the bottom edge of the frame cuts her at mid-thigh. Only one person in the image; do not paste, overlay or repeat the reference portrait anywhere. Bright soft late-afternoon sun from camera left, warm but not orange, gentle shadows, fine white sand, calm clear turquoise water, pale blue sky, an empty quiet island beach. Use the reference image(s) for identity: the same person(s) with an identical face, hair, skin tone and outfit. Do not copy the reference framing or background unless the scene matches.
Motion prompt sent to Veo, exactly as sent
aspect 9:16, 4 s, 1080p, audio off, seed 612
Character lock, identical in every shot: Kirana: Kirana Wijaya, a 31-year-old Javanese Indonesian woman with a long oval face, high cheekbones, steady dark-brown eyes under straight thick brows, warm brown skin with a satin finish and terracotta lips set in a flat, unimpressed line; thick black hair in a low loose braid over her right shoulder with a few face-framing wisps; wearing an oatmeal fine-knit two-piece set (a relaxed short-sleeve knit polo top and matching straight-leg knit trousers), a wide-brim natural straw hat, oversized square black sunglasses, a slim gold cuff and tan leather slide sandals; no logos, no text, no visible brand marks.. Static camera. Her sunglasses stay hooked into the collar of her knit polo. Immediately, in the first second, she folds her arms across her chest in one slow, deliberate motion and lifts her chin a little, then holds a flat, unimpressed stare straight into the lens, waiting as if for applause. Her face stays completely deadpan, no smile. The breeze moves her braid and hat brim; small waves roll in behind her. Soft surf and light wind. Original ambient sound only. No background music. No subtitles, no captions, no on-screen text, no logos.
Shot s1 Gemini still + Veo 3.1 Fast
Start-frame prompt, exactly as sent
Photorealistic vertical 9:16 frame from an authentic smartphone video, natural skin texture with visible pores, not retouched, candid UGC TikTok look. No text, no captions, no watermark, no logos, no brand marks, no phone status bar, no camera UI, no date stamp. Kirana Wijaya, a 31-year-old Javanese Indonesian woman with a long oval face, high cheekbones, steady dark-brown eyes under straight thick brows, warm brown skin with a satin finish and terracotta lips set in a flat, unimpressed line; thick black hair in a low loose braid over her right shoulder with a few face-framing wisps; wearing an oatmeal fine-knit two-piece set (a relaxed short-sleeve knit polo top and matching straight-leg knit trousers), a wide-brim natural straw hat, oversized square black sunglasses, a slim gold cuff and tan leather slide sandals; no logos, no text, no visible brand marks. stands at the waterline on an empty white-sand beach, slightly right of centre, facing the camera in a waist-up medium shot held at eye level like a friend filming her on a phone. Her oversized square black sunglasses are hooked into the open placket of her knit polo top; her steady dark-brown eyes look straight into the lens, expression flat and unimpressed, mouth relaxed and closed in a flat line (not pursed). The top 28% of the frame is empty pale sky above her hat; her eyes are at about 40% of the frame height. The left side of the frame beside her shoulder and arm is only calm turquoise sea and sand, nothing else. Only one person in the image; do not paste, overlay or repeat the reference portrait anywhere. Bright soft late-afternoon sun from camera left, warm but not orange, gentle shadows, fine white sand, calm clear turquoise water, pale blue sky, an empty quiet island beach. Use the reference image(s) for identity: the same person(s) with an identical face, hair, skin tone and outfit. Do not copy the reference framing or background unless the scene matches.
Motion prompt sent to Veo, exactly as sent
aspect 9:16, 8 s, 1080p, audio on, seed 613
Character lock, identical in every shot: Kirana: Kirana Wijaya, a 31-year-old Javanese Indonesian woman with a long oval face, high cheekbones, steady dark-brown eyes under straight thick brows, warm brown skin with a satin finish and terracotta lips set in a flat, unimpressed line; thick black hair in a low loose braid over her right shoulder with a few face-framing wisps; wearing an oatmeal fine-knit two-piece set (a relaxed short-sleeve knit polo top and matching straight-leg knit trousers), a wide-brim natural straw hat, oversized square black sunglasses, a slim gold cuff and tan leather slide sandals; no logos, no text, no visible brand marks.. Static handheld phone framing, barely moving. Her sunglasses stay hooked into the collar of her knit polo. She looks straight into the lens and speaks in one continuous take, face almost motionless, the hat brim lifting slightly in the breeze; on the very last word she lifts one eyebrow a tiny amount, in Measured, even-paced English with a light Jakarta accent; completely flat delivery, and the flatness is the flex.: "Thirty-seven drafts on my laptop, zero finished. Then one MakeRoll brief. This beach is thirty-eight. It has an ending." Then she stays silent and still, looking at the lens. Soft surf and light wind only. Natural lip sync, clear dialogue. Original ambient sound only. No background music. No subtitles, no captions, no on-screen text, no logos.
Shot s2 still push-in
Start-frame prompt, exactly as sent
Photorealistic vertical 9:16 frame from an authentic smartphone video, natural skin texture with visible pores, not retouched, candid UGC TikTok look. No text, no captions, no watermark, no logos, no brand marks, no phone status bar, no camera UI, no date stamp. Seen from behind, Kirana Wijaya, a 31-year-old Javanese Indonesian woman with a long oval face, high cheekbones, steady dark-brown eyes under straight thick brows, warm brown skin with a satin finish and terracotta lips set in a flat, unimpressed line; thick black hair in a low loose braid over her right shoulder with a few face-framing wisps; wearing an oatmeal fine-knit two-piece set (a relaxed short-sleeve knit polo top and matching straight-leg knit trousers), a wide-brim natural straw hat, oversized square black sunglasses, a slim gold cuff and tan leather slide sandals; no logos, no text, no visible brand marks. walks away along the wet shoreline of an empty white-sand beach toward the right side of the frame, a line of her footprints trailing behind her in the smooth wet sand, small calm waves on the left. Wide shot, static camera at hip height. She is small in the frame, in the right half, between 40% and 65% of the frame height. A large empty pale sky fills the upper third. Bright soft late-afternoon sun from camera left, warm but not orange, gentle shadows, fine white sand, calm clear turquoise water, pale blue sky, an empty quiet island beach. Use the reference image(s) for identity: the same person(s) with an identical face, hair, skin tone and outfit. Do not copy the reference framing or background unless the scene matches.
Stage 3, hook A
PASS (Stage 3 visual): Kirana consistent across hook, body and s2; no hand, text or physics artifact at 1x; deadpan break on 'ending' is performance, not artifact.
8.47-9.13sbroad toothy smile on 'ending' breaks the deadpan (asked: small eyebrow lift)
9.17-10.77ss2: she wears tan slides but the trail behind her is bare-foot prints with toes; subtle at 1x
9.17-10.77ss2: braid hangs down her back (lock: over the right shoulder)
Stage 3, hook B
PASS (Stage 3 visual): arm-fold hook is clean at 1x, Kirana consistent across hook, body and s2; deadpan break on 'ending' is performance, not artifact.
0.27-0.30sarm fold: the two hands overlap with smeared fingers for 2 frames (motion); clean from 0.37s
8.47-9.13sbroad toothy smile on 'ending' breaks the deadpan
9.17-10.77ss2: slides on her feet but bare-foot prints in the sand; braid down her back
Measured gate, hook A and hook B
All 20 checks, as measured both cuts score 100.0
Dimension
Check
Measured, A
Measured, B
Points
Format
1080x1920 H.264 yuv420p
h264 1080x1920 yuv420p
h264 1080x1920 yuv420p
4 / 4
Format
30 fps constant
r=30/1 avg=30/1
r=30/1 avg=30/1
4 / 4
Format
duration 12-16 s
12.77 s
12.77 s
6 / 6
Format
A/V lengths match within 1 frame (no picture-ahead-of-sound drift)
video 12.767 s, audio 12.766 s
video 12.767 s, audio 12.766 s
4 / 4
Format
AAC 48 kHz stereo (original audio only)
aac 48000
aac 48000
2 / 2
Audio
loudness -14 +/-1 LUFS, true peak <= -1 dBFS
-14.4 LUFS, -1.4 dBFS
-14.4 LUFS, -1.4 dBFS
4 / 4
Hook
hook text readable by 1.5 s (OCR word recall >= 0.7)
recall 1.00 of 'The beach is not the flex.'
recall 1.00 of '37 drafts. Watch what 38 has.'
12 / 12
Hook
hook text <= 7 words, every hook line <= 7 words
6 words; lines [[6], [2, 3], [2, 3]]
6 words; lines [[2, 4], [2, 3], [2, 3]]
4 / 4
Product
makeroll.com visible within 3 s (OCR)
first seen 2.20 s
first seen 2.20 s
12 / 12
Safe zone
all graphics inside safe box [60, 270, 918, 1248] (TikTok+Reels)
0.0000% of graphics px outside; bbox [76, 302, 898, 1242] over 128 frames
0.0000% of graphics px outside; bbox [76, 302, 898, 1242] over 128 frames
URL 'makeroll.com' legible on end card (OCR exact)
MAKE/ROLL | makeroll.com | Give yours an ending.
MAKE/ROLL | makeroll.com | Give yours an ending.
10 / 10
End card
4-word CTA present and legible
'Give yours an ending.' -> read
'Give yours an ending.' -> read
4 / 4
Loop
last frame cuts cleanly to frame 0 (mean |d| < 4)
mean |d| 2.90
mean |d| 2.53
6 / 6
Cover
cover = hook frame with text (frame 0)
mean |d| 1.81 vs frame 0
mean |d| 1.67 vs frame 0
2 / 2
Script
every spoken shot says its line (WER <= 0.15)
fails: none
fails: none
6 / 6
Script
master says the variant's script exactly once (WER <= 0.15; catches leaked/repeated lines)
WER 0.143 heard: 37 drafts on my laptop, zero finished, then one make-roll brief. This beach is third to ei
WER 0.143 heard: 37 drafts on my laptop, zero finished, then one make-roll brief. This beach is third to ei
6 / 6
Picture
no black frames, no freeze >= 1.5 s before end card
0 black, 0 freeze
0 black, 0 freeze
4 / 4
Visual
no AI artifacts / face drift (Stage-3 visual verdict)
PASS (Stage 3 visual): Kirana consistent across hook, body and s2; no hand, text or physics artifact at 1x; deadpan break on 'ending' is performance, not artifact.
PASS (Stage 3 visual): arm-fold hook is clean at 1x, Kirana consistent across hook, body and s2; deadpan break on 'ending' is performance, not artifact.
8 / 8
Budget
concept spend <= per-concept budget
Members or partners only
Members or partners only
4 / 4
Spend
Members or partners onlyspent, under the story cap
9stills paid, 4 set aside
4clips paid
Members or partners onlyper finished second, both cuts
Stills set aside
master take 1Long sleeves and the braid on the wrong shoulder.
hA take 1A ghosted copy of the reference face floated over the cabana roof.
hB take 1No written reason. It shows full-length framing with her face near the top, and the retake asked for a lower eye line and one person only. The retake still needed a local reframe.
s1 take 1No written reason. It shows pursed lips, and the retake asked for a relaxed closed mouth. That retake also needed a local reframe to clear the text band.
Yacht · warm optimist · concept b6
Brief, Build, Critique, Roll
On a yacht deck at sunset, Nicha counts her week on her fingers. Brief, build, critique, roll. The script has her finish by Friday, even from a boat.
On a boat. Still finishing Friday. / My friend begged for this list.
100.0gate on both cuts
Frame 0 of each opener, A on the left.
0.8 s2.5 s4.2 s5.8 s7.5 s9.2 s10.8 s12.5 sHook A cut, eight frames at even intervals. The last one is the end card.0.8 s2.5 s4.2 s5.8 s7.5 s9.2 s10.8 s12.5 sHook B cut, eight frames at even intervals. The last one is the end card.
Character lock
The lock paragraph goes into every still prompt and every motion prompt word for word. Any still or clip that drifts from it gets re-shot.
Character lock, Nicha, verbatim
Thai woman, 28, soft heart-shaped face, warm golden-beige skin, bright smiling dark eyes, softly arched brows, peachy blush, glossy nude lip; shoulder-length dark-brown hair in loose waves, one side tucked behind the ear with a small pearl pin; sage-green crochet knit cardigan buttoned over a white cotton midi slip dress, flat tan leather sandals, small pearl studs, woven bangle; no visible logos or text on any clothing or accessory
Voice direction, a warm, bright, encouraging young woman's voice with a light Thai accent, clear and unhurried, like a friend sharing her system.
Character lock, Friend, verbatim
Woman, 31, deep brown skin, oval face with high cheekbones, short natural black coily hair in a rounded cropped afro, oversized round tortoiseshell sunglasses always worn over her eyes, coral lipstick, small gold hoop earrings; loose terracotta-orange linen button-up shirt with the sleeves rolled, cream wide-leg linen trousers; no visible logos or text on any clothing or accessory
Voice direction, silent, never speaks.
Script
Brief. Build. Critique. Roll. That's my whole week now. One idea in, finished by Friday, even from a boat.
19 words, spoken in the shared body. The fictional character says it, so it’s a scripted line, not a member’s account.
Whisper heard, WER 0.000
brief. Build critique roll. That's my whole week now. One idea in, finished by Friday, even from a boat.
What ships around it
Sticker
The site screenshot sticker, “MAKE AI VIDEOS THEY CAN’T SKIP”, with a makeroll.com label. It lands at 1.8 s and holds 2.6 s.
End card
MAKE/ROLL, makeroll.com, “Finish one this week.”. It holds 2 s over a blur of the cut’s own first frame, so the loop back to the hook stays clean.
Share idea, from the concept file
aspiration-save: the four-step weekly routine builds on screen as she counts it, a checklist worth saving; the friend screenshotting it models the save.
AI label
None burned in, by owner decision. The disclosure sits beside every player on this page, and the platform toggle carries it at upload.
The one paid retake
The body s1 was re-shot once, seed 63 to 64. Her finger count is the product beat and take 1 never reached a clean three. Take 2 counts one, two, three, four in order, and still fits under the cap.
Shot list and edit windows
hA Hook A only
Motion, 4 s, silent, seed 61.
On screen, “On a boat. Still finishing Friday.”
kept 0.00 to 1.50 s of the source, at 0.00 to 1.50 s in the cut
hB Hook B only
Motion, 4 s, silent, seed 62.
On screen, “My friend begged for this list.”
kept 0.40 to 1.90 s of the source, at 0.00 to 1.50 s in the cut
s1 Both cuts
Motion, 8 s, speech, seed 64.
On screen, “Brief. Build. Critique. Roll.”
kept 0.00 to 7.87 s of the source, at 1.50 to 9.37 s in the cut
s2 Both cuts
Still push-in.
On screen, “Save this for your next half-done draft.”
kept 0.00 to 2.00 s of the source, at 9.37 to 11.37 s in the cut
Exact prompts
Nicha master portrait Gemini 3 Pro Image
Still prompt, exactly as sent
Photorealistic vertical 9:16 frame from an authentic smartphone video, natural skin texture with visible pores, not retouched, candid UGC TikTok look. Waist-up portrait of Thai woman, 28, soft heart-shaped face, warm golden-beige skin, bright smiling dark eyes, softly arched brows, peachy blush, glossy nude lip; shoulder-length dark-brown hair in loose waves, one side tucked behind the ear with a small pearl pin; sage-green crochet knit cardigan buttoned over a white cotton midi slip dress, flat tan leather sandals, small pearl studs, woven bangle; no visible logos or text on any clothing or accessory, sitting on the cream bow cushion of a sleek unbranded white motor yacht on open sea at golden hour, warm low sun rim-lighting her hair, soft glowing skin, gentle genuine smile at the camera. Face in the upper-middle of the frame. No text, no captions, no watermark, no logos, no brand marks, no phone status bar, no camera UI, no date stamp.
Friend master portrait Gemini 3 Pro Image
Still prompt, exactly as sent
Photorealistic vertical 9:16 frame from an authentic smartphone video, natural skin texture with visible pores, not retouched, candid UGC TikTok look. Waist-up portrait of Woman, 31, deep brown skin, oval face with high cheekbones, short natural black coily hair in a rounded cropped afro, oversized round tortoiseshell sunglasses always worn over her eyes, coral lipstick, small gold hoop earrings; loose terracotta-orange linen button-up shirt with the sleeves rolled, cream wide-leg linen trousers; no visible logos or text on any clothing or accessory, standing on the teak deck of a sleek unbranded white motor yacht on open sea at golden hour, warm low sun on her face, big playful grin at the camera. Face in the upper-middle of the frame. No text, no captions, no watermark, no logos, no brand marks, no phone status bar, no camera UI, no date stamp.
Shot hA Gemini still + Veo 3.1 Fast
Start-frame prompt, exactly as sent
Photorealistic vertical 9:16 frame from an authentic smartphone video, natural skin texture with visible pores, not retouched, candid UGC TikTok look. Thai woman, 28, soft heart-shaped face, warm golden-beige skin, bright smiling dark eyes, softly arched brows, peachy blush, glossy nude lip; shoulder-length dark-brown hair in loose waves, one side tucked behind the ear with a small pearl pin; sage-green crochet knit cardigan buttoned over a white cotton midi slip dress, flat tan leather sandals, small pearl studs, woven bangle; no visible logos or text on any clothing or accessory sits cross-legged on the cream bow cushion of a sleek unbranded white motor yacht slicing through open sea at golden hour, fine sea spray glittering in the low orange sun behind her, wind lifting her hair. She holds a plain phone up at chest height in her right hand (plain matte case, no logo, screen facing her and away from the camera) and her left index finger is mid-tap on the screen with a playful flourish, her face lit up in a big delighted open-mouthed grin straight at the camera. Medium shot from the waist up, her head in the band from 28% to 48% of the frame height, centred; bright sky and sun flare above her head; the lower-left of the frame is just her lap and the white deck. Nothing important below 65% of the height. No text, no captions, no watermark, no logos, no brand marks, no phone status bar, no camera UI, no date stamp. Use the reference image(s) for identity: the same person(s) with an identical face, hair, skin tone and outfit. Do not copy the reference framing or background unless the scene matches.
Motion prompt sent to Veo, exactly as sent
aspect 9:16, 4 s, 1080p, audio off, seed 61
Character lock, identical in every shot: nicha: Thai woman, 28, soft heart-shaped face, warm golden-beige skin, bright smiling dark eyes, softly arched brows, peachy blush, glossy nude lip; shoulder-length dark-brown hair in loose waves, one side tucked behind the ear with a small pearl pin; sage-green crochet knit cardigan buttoned over a white cotton midi slip dress, flat tan leather sandals, small pearl studs, woven bangle; no visible logos or text on any clothing or accessory. Immediately from the first frame she taps the phone screen with a playful flourish, flicks her wrist up in a little victory gesture and beams straight into the camera with a delighted laugh, as the yacht cuts through the waves, sea spray glitters in the golden sunset light and the wind tosses her hair; handheld smartphone camera with slight natural motion. Wind and sea spray, the yacht moving fast. Original ambient sound only. No background music. No subtitles, no captions, no on-screen text, no logos.
Shot hB Gemini still + Veo 3.1 Fast
Start-frame prompt, exactly as sent
Photorealistic vertical 9:16 frame from an authentic smartphone video, natural skin texture with visible pores, not retouched, candid UGC TikTok look. Two different women at the white rail of a sleek unbranded motor yacht at golden hour, open sea and a low orange sun behind them. In front, centred: Thai woman, 28, soft heart-shaped face, warm golden-beige skin, bright smiling dark eyes, softly arched brows, peachy blush, glossy nude lip; shoulder-length dark-brown hair in loose waves, one side tucked behind the ear with a small pearl pin; sage-green crochet knit cardigan buttoned over a white cotton midi slip dress, flat tan leather sandals, small pearl studs, woven bangle; no visible logos or text on any clothing or accessory, laughing and pulling a plain phone (plain matte case, no logo, screen hidden from the camera) against her chest. Leaning in over her right shoulder from behind, on the right side of the frame: Woman, 31, deep brown skin, oval face with high cheekbones, short natural black coily hair in a rounded cropped afro, oversized round tortoiseshell sunglasses always worn over her eyes, coral lipstick, small gold hoop earrings; loose terracotta-orange linen button-up shirt with the sleeves rolled, cream wide-leg linen trousers; no visible logos or text on any clothing or accessory, wide-mouthed in an excited delighted gasp, pointing her index finger at the phone. Medium two-shot from the waist up, both faces in the band from 28% to 50% of the frame height; the lower-left of the frame is only the rail and the white cardigan sleeve. Nothing important below 65% of the height. No text, no captions, no watermark, no logos, no brand marks, no phone status bar, no camera UI, no date stamp. Use the reference image(s) for identity: the same person(s) with an identical face, hair, skin tone and outfit. Do not copy the reference framing or background unless the scene matches.
Motion prompt sent to Veo, exactly as sent
aspect 9:16, 4 s, 1080p, audio off, seed 62
Character lock, identical in every shot: nicha: Thai woman, 28, soft heart-shaped face, warm golden-beige skin, bright smiling dark eyes, softly arched brows, peachy blush, glossy nude lip; shoulder-length dark-brown hair in loose waves, one side tucked behind the ear with a small pearl pin; sage-green crochet knit cardigan buttoned over a white cotton midi slip dress, flat tan leather sandals, small pearl studs, woven bangle; no visible logos or text on any clothing or accessory. Immediately from the first frame the friend in the terracotta shirt and tortoiseshell sunglasses jabs her finger at the phone with a wide-eyed excited gasp, not speaking, while the Thai woman in the sage cardigan throws her head back laughing and clutches the phone to her chest to hide the screen; they bump shoulders playfully, the sunset glows behind them, handheld smartphone camera with slight natural motion. Nobody speaks. Soft sea breeze and water lapping the hull. Original ambient sound only. No background music. No subtitles, no captions, no on-screen text, no logos.
Shot s1 Gemini still + Veo 3.1 Fast
Start-frame prompt, exactly as sent
Photorealistic vertical 9:16 frame from an authentic smartphone video, natural skin texture with visible pores, not retouched, candid UGC TikTok look. Thai woman, 28, soft heart-shaped face, warm golden-beige skin, bright smiling dark eyes, softly arched brows, peachy blush, glossy nude lip; shoulder-length dark-brown hair in loose waves, one side tucked behind the ear with a small pearl pin; sage-green crochet knit cardigan buttoned over a white cotton midi slip dress, flat tan leather sandals, small pearl studs, woven bangle; no visible logos or text on any clothing or accessory stands at the white rail of a sleek unbranded motor yacht at sunset, the sea and a glowing low orange sun behind her, facing the camera with a warm encouraging smile, her right hand raised beside her shoulder on the right side of the frame with the index finger up as if starting to count. Medium close-up from mid-chest up, her head in the band from 28% to 50% of the frame height, centred; warm sky above her head; the lower-left of the frame is only her cardigan and the rail. Nothing important below 65% of the height. No text, no captions, no watermark, no logos, no brand marks, no phone status bar, no camera UI, no date stamp. Use the reference image(s) for identity: the same person(s) with an identical face, hair, skin tone and outfit. Do not copy the reference framing or background unless the scene matches.
Motion prompt sent to Veo, exactly as sent
aspect 9:16, 8 s, 1080p, audio on, seed 64
Character lock, identical in every shot: nicha: Thai woman, 28, soft heart-shaped face, warm golden-beige skin, bright smiling dark eyes, softly arched brows, peachy blush, glossy nude lip; shoulder-length dark-brown hair in loose waves, one side tucked behind the ear with a small pearl pin; sage-green crochet knit cardigan buttoned over a white cotton midi slip dress, flat tan leather sandals, small pearl studs, woven bangle; no visible logos or text on any clothing or accessory. At the yacht rail at sunset she looks straight into the camera and counts on her raised right hand beside her shoulder, adding exactly one more finger with each of the first four words, so one, two, three and then four fingers are clearly up by the fourth word; then she relaxes, smiles warmly and on the last words opens her palm toward the sea behind her; her hair lifts in the breeze, handheld smartphone camera with slight natural motion. She speaks directly to camera, in a warm, bright, encouraging young woman's voice with a light Thai accent, clear and unhurried, like a friend sharing her system: "Brief. Build. Critique. Roll. That's my whole week now. One idea in, finished by Friday, even from a boat." Soft sea breeze and gentle water lapping the hull under her voice. Natural lip sync, clear dialogue. Original ambient sound only. No background music. No subtitles, no captions, no on-screen text, no logos.
Shot s2 still push-in
Start-frame prompt, exactly as sent
Photorealistic vertical 9:16 frame from an authentic smartphone video, natural skin texture with visible pores, not retouched, candid UGC TikTok look. Woman, 31, deep brown skin, oval face with high cheekbones, short natural black coily hair in a rounded cropped afro, oversized round tortoiseshell sunglasses always worn over her eyes, coral lipstick, small gold hoop earrings; loose terracotta-orange linen button-up shirt with the sleeves rolled, cream wide-leg linen trousers; no visible logos or text on any clothing or accessory on the teak deck of the same sleek unbranded white motor yacht at sunset, glowing orange sea behind her, holding a plain phone (plain matte case, no logo, screen facing her and hidden from the camera) up beside her face on the right side of the frame, thumb and finger squeezing the side buttons as if taking a screenshot, grinning at the camera with a mischievous got-it look. Medium close-up from mid-chest up, her head in the band from 28% to 50% of the frame height, centred; the lower-left of the frame is only her shirt and the rail. Nothing important below 65% of the height. No text, no captions, no watermark, no logos, no brand marks, no phone status bar, no camera UI, no date stamp. Use the reference image(s) for identity: the same person(s) with an identical face, hair, skin tone and outfit. Do not copy the reference framing or background unless the scene matches.
Stage 3, hook A
PASS (Stage 3 visual): Nicha consistent in hook and body, friend distinct and consistent; green flare dot and the 3-to-2 finger slip are minor, not artifacts that break the frame.
0.00-1.40sgreen lens-flare dot on her thigh (y ~83%), visible at 1x and on the cover; behaves like a real sun ghost (sun in frame)
0.00-1.50sslip dress reads as a mini while she sits (lock: midi; hook B shows midi); not sexualized
3.30-3.90sfinger count drops from three back to two (V) during 'Critique. Roll.' while the checklist shows 3-4 items; four fingers at 4.5s; anatomy correct on every frame
1.50-9.37scardigan tie-front, not buttoned (consistent in every shot and with the master); orange band appears on her forearm from 5.3s
Stage 3, hook B
PASS (Stage 3 visual): Nicha and the friend are consistent between hook B, body and s2; hands clean; no logos.
1.07-1.33swhite phone back shows an triple-lens phone camera module; no logo visible
3.30-3.90sfinger count drops from three back to two (V) during 'Critique. Roll.'; anatomy correct
1.50-9.37scardigan tie-front, not buttoned (consistent in every shot and with the master)
Measured gate, hook A and hook B
All 20 checks, as measured both cuts score 100.0
Dimension
Check
Measured, A
Measured, B
Points
Format
1080x1920 H.264 yuv420p
h264 1080x1920 yuv420p
h264 1080x1920 yuv420p
4 / 4
Format
30 fps constant
r=30/1 avg=30/1
r=30/1 avg=30/1
4 / 4
Format
duration 12-16 s
13.37 s
13.37 s
6 / 6
Format
A/V lengths match within 1 frame (no picture-ahead-of-sound drift)
video 13.367 s, audio 13.366 s
video 13.367 s, audio 13.366 s
4 / 4
Format
AAC 48 kHz stereo (original audio only)
aac 48000
aac 48000
2 / 2
Audio
loudness -14 +/-1 LUFS, true peak <= -1 dBFS
-14.3 LUFS, -1.4 dBFS
-14.3 LUFS, -1.4 dBFS
4 / 4
Hook
hook text readable by 1.5 s (OCR word recall >= 0.7)
recall 1.00 of 'On a boat. Still finishing Friday.'
recall 1.00 of 'My friend begged for this list.'
12 / 12
Hook
hook text <= 7 words, every hook line <= 7 words
6 words; lines [[3, 3], [1], [1]]
6 words; lines [[3, 3], [1], [1]]
4 / 4
Product
makeroll.com visible within 3 s (OCR)
first seen 2.20 s
first seen 2.20 s
12 / 12
Safe zone
all graphics inside safe box [60, 270, 918, 1248] (TikTok+Reels)
0.0000% of graphics px outside; bbox [76, 302, 898, 1242] over 134 frames
0.0000% of graphics px outside; bbox [76, 302, 896, 1242] over 134 frames
URL 'makeroll.com' legible on end card (OCR exact)
MAKE/ROLL | makeroll.com | Finish one this week.
MAKE/ROLL | makeroll.com | Finish one this week.
10 / 10
End card
4-word CTA present and legible
'Finish one this week.' -> read
'Finish one this week.' -> read
4 / 4
Loop
last frame cuts cleanly to frame 0 (mean |d| < 4)
mean |d| 2.28
mean |d| 2.46
6 / 6
Cover
cover = hook frame with text (frame 0)
mean |d| 1.66 vs frame 0
mean |d| 1.68 vs frame 0
2 / 2
Script
every spoken shot says its line (WER <= 0.15)
fails: none
fails: none
6 / 6
Script
master says the variant's script exactly once (WER <= 0.15; catches leaked/repeated lines)
WER 0.000 heard: Brief. Build, critique, roll. That's my whole week now. One idea in, finished by Friday, e
WER 0.000 heard: Brief. Build, critique, roll. That's my whole week now. One idea in, finished by Friday, e
6 / 6
Picture
no black frames, no freeze >= 1.5 s before end card
0 black, 0 freeze
0 black, 0 freeze
4 / 4
Visual
no AI artifacts / face drift (Stage-3 visual verdict)
PASS (Stage 3 visual): Nicha consistent in hook and body, friend distinct and consistent; green flare dot and the 3-to-2 finger slip are minor, not artifacts that break the frame.
PASS (Stage 3 visual): Nicha and the friend are consistent between hook B, body and s2; hands clean; no logos.
8 / 8
Budget
concept spend <= per-concept budget
Members or partners only
Members or partners only
4 / 4
Spend
Members or partners onlyspent, under the story cap
6stills paid, 0 set aside
4clips paid, 1 refused
Members or partners onlyper finished second, both cuts
Stills set aside
noneEvery paid still in this story reached a clip or the cut.
06 / The bill
Every paid call, for members.
The run’s cost log has 59 rows.
07 / Timeline
One morning, start to last gate.
From the run-start stamp at 09:24 to the Stage 3 report took 91.5 minutes. The paid work ran for 62.5 minutes, from the first portrait to the last hook clip. Times are local, UTC+7, from the ledgers and file stamps.
Run starts.
makeroll.com and treg.to scraped to markdown.
Five TikTok keyword searches in 26 s, 20 results each.
Product truth and the claims rules written.
Two generator agents finish six concepts each.
The orchestrator scores all twelve and advances a3, a4, a6 and b6, a set total of 153.
The shared production brief goes to four agents, one per story.
First paid production call, Mei’s master portrait. The four stories now run in parallel.
Golf is done first. Beach follows at 10:01 and yacht at 10:11.
Last Stage 2 paid call, the supercar hook A retake.
Supercar notes done. All four stories now sit at the visual gate.
Stage 3 verdicts land for all eight. Golf B and supercar B are rejected.
Supercar B return, a new hook still.
Supercar B return, a new 4 s hook clip. That’s the last paid call of the campaign.
Golf B return, a local re-edit of the hook window.
Stage 3 report written. 8 of 8 pass.
The assembler is patched for exact frame counts.
All eight cuts rebuilt locally and re-gated, from the same edit windows. The last gate run ends at 11:13.
The local review page is rebuilt with the final eight.
08 / Disclosure
What this page won’t claim.
Five characters appear in these ads and none of them exist. Here’s the rest of the fine print, in plain words.
Fictional people
Mei, Linh, Kirana, Nicha and Nicha’s friend are AI-generated fictional characters. Gemini 3 Pro Image drew them from text-only lock paragraphs and Veo 3.1 Fast animated them. Nobody was filmed, and the voices are the model’s own generated speech.
Scripted claims
When a character credits MakeRoll for a car, a beach scene or a hole in one, that’s a scripted line in a fictional story. The ads were made on 24 Sep 2026, before MakeRoll’s first weekly brief, so no member used a brief to make them. MakeRoll is a build room, and members make their own videos.
No results to report
These ads haven’t run as paid media. No audience, click or sales data exists, and nobody knows yet which hook works better. The only scores here are an internal measured gate and a visual review.
Label outside the frame
The owner chose not to burn an AI label into these ads. So this page carries the disclosure next to every player, and any real upload needs the platform’s AI-content toggle switched on.
Own brand, own rules
These are MakeRoll’s ads about MakeRoll. The only prices the claims rules allowed are $9.99 a week and $199 once, and none of the eight states a price. Members pay their own AI generation and tool costs.
Included with Lifetime
Get the pipeline kit with Lifetime.
Also included with Lifetime, separate from the core service, is a personal licence to the MakeRoll UGC pipeline kit. After payment the bot sends your member key, and your AI agent or one installer sets the kit up. You run ./ugc run on your own Mac with your own treg.to account, which pays the AI costs. The kit is the animated-story version of the pipeline. The photoreal UGC ads in MakeRoll's case studies came from a separate ad workflow that isn't part of the kit. The setup guide, system requirements and licence are on makeroll.com/ugc-pipeline/. The kit is final once delivered, as the refund policy explains. Setup help from Michael for your own site is an optional extra, on request. Nothing about results is promised, and that includes views, sales and bookings.
$9.99 a week until you cancel, or $199 once (lifetime of the MakeRoll core service, at least 24 months). Tax included where applicable. AI tool costs are separate.
MakeRoll is a weekly AI video build room. You get a weekly brief, exact prompts, critique on the cut and a reason to finish one more piece of work each week.
