MakeRollContest entryElevenLabs Catchiest AdBuilt 8 and 9 Oct 2026

A cat barista asks for a tip. You tap NO TIP.

MEOWPRESSO is Michael Lip’s entry in ElevenLabs’ Search for the World’s Catchiest Ad. It’s a 32-second photoreal ad for a coffee chain that doesn’t exist. A grey cat makes you a good latte, you refuse to tip, and it pushes the latte off the counter. This page shows how the ad was built, with the numbers from the project files.

Sound onAI-generated cat
$100,000
prize pool, split across the top 11
$50,000
Grand Prize for first place
10 Nov
winners announced by ElevenLabs
32.0 s16:9 master, 768 frames at 24 fps
8 + 1generated shots plus an animated end card
27Seedance clips generated, 8 in the cut
3.6xsharper face on the 1080p re-shoots
60 → 70blind red-team score, draft v3 to v4
0trademark hits for MEOWPRESSO
Members or partners onlytotal metered spend
Read this first

MEOWPRESSO is an entry in ElevenLabs’ competition The Search for the World’s Catchiest Ad (by ElevenCreative). The prize pool is $100,000, the Grand Prize is $50,000, and the winners are announced on 10 November 2026. ElevenLabs hasn’t reviewed or endorsed this page. The cat, the cafe and the brand are AI-generated and fictional. Picture numbers come from draft v5, the picture used in the entered master, and from the project’s edit lists, red-team scores and trademark search, all dated 8 and 9 Oct 2026.

02 / The idea

The joke is the tip. The latte is the punchline.

Earlier concepts for this contest included felt-puppet and clay ideas. Michael turned them down as looking too obviously AI-made and asked for a scenario that looks real. The format came from a viral cat-barista reel. The brand, the jingle and the twist are new.

Tip your barista.

The last line of the MEOWPRESSO end card

The tip screen the cat holds up is a real layout, tracked onto the terminal glass.

  • Oat latte$6.50
  • 15%$0.98
  • 20%$1.30
  • 25%$1.63
  • Treatsfor the cat
  • no tiptiny and grey
  • Format

    A phone-video look from the customer’s side of the counter. The cat asks for a tip before it has made anything, makes a genuinely good latte, hands it over and asks again.

  • Proof

    A cat-barista reel posted on Instagram on 24 Sep 2026 reached 716,802 likes in 14 days. An earlier clip of the same scene, posted without the tip caption, got 6,034. One joke made a 119x difference.

  • The gap

    In a scan of 18 cat-job clips, none used a tip joke and none used a sung hook. On 8 Oct the contest field had no cat-worker or barista entries.

  • What’s new

    The sung brand hook, the brand world, the NO TIP button and the push-off payoff. The reference reel’s footage, cat, cafe and music were never used as inputs to any generator.

  • The rules

    15 to 45 seconds, a fictional brand, an original jingle generated in ElevenCreative, the official watermark and no real brands on screen. Judges weigh catchiness 35%, concept 25%, craft 25% and cohesion 15%.

03 / The jingle and the sound

Sung five times. Stopped dead once.

The jingle was generated in ElevenLabs Music from a section plan: seven sections in whole bars, 16 bars of 2.0 s at 120 BPM, exactly 32.0 s. It’s cosy jazz-cafe bossa nova in F major, the kind of music a real cafe plays, so the soundtrack keeps the picture believable.

An adult male baritone sings the lead, with a median pitch of 175 Hz, and an adult backing trio answers. The contest disqualifies child voices, so every part was written for adults. The take opens with a four-second band intro, so the brand is first sung at about 4.3 s and last over the end card. The band drops out under “You giving a tip?” at 26.5 s and slams back in on the NO TIP tap at 28.0 s. The milk splash at 12.0 s is a picture beat with a sound effect, not a music stop. The final cut and the jingle were assembled in an ElevenLabs Studio project.

The words as sung in the final take
   [four-second band intro]
Meowpresso pulls a double shot,
slow and dark and piping hot,
Meowpresso!
Silky milk, a steady pour,
cool as cream, Meowpresso!
   [instrumental over the steam]
Draws a heart with one soft paw,
Meowpresso!
Here's your cup, now tap the screen,
(You giving a tip?)
   [the band drops out]
No tip?
   [the band slams back]  Meowpresso!
Transcribed from the isolated vocal of the final take with local Whisper. The brand is the last word of the ad.

How the take was picked

Every take went through scripted checks before anyone listened: the sung brand counted by speech recognition on clean audio and on a simulated phone speaker, tempo, length, the lead voice’s pitch, and a screen of the isolated vocal for misheard words. The final pick was made by ear.

  • 8 runs16 takes from ElevenLabs Music

    Each run of the section plan returned two takes. The chosen take sings the brand five times, the same count on clean and on phone-speaker audio, at 120.2 BPM and 32.0 s.

  • 1 line cutA backing line was misheard

    Earlier plans had a backing “purr, purr” answer. The misheard-word screen heard it as a different, unwanted word, so the line was cut from the lyrics and the song was regenerated.

  • 31 eventsAll sound from ElevenLabs Sound Effects

    All 31 sound events and the room tone are Sound Effects renders, 69 generations with the best take kept per event. Each one is trimmed so its first transient lands on its frame, and the mix sits at -13.9 LUFS.

04 / The build pipeline

Eight shots. One phone-video look.

The ad is cut from eight generated shots and an animated end card. Eight Seedance 2.5 shots are chained by first and last frame: a shot starts on a frame the previous one ends on, so the cuts stay smooth and the film keeps its phone-video look. Everything the generator can’t draw cleanly, like a readable screen or a crisp logo, is tracked and composited afterwards.

  1. Step

    Teardown

    The reference reel was measured at one frame per second for its beats, its length and its music tempo. It was studied, never used as an input.

    27 frames · librosa tempo
    0 cutsin 26.8 s of reference
  2. Gate

    Brand clearance

    Eight cat-coffee names went through TMview across the US, EU, UK, WIPO and about 70 other offices, plus a web search for real cafes. A name with a live mark or a real cafe behind it was out.

    TMview API · classes 30 and 43
    2 of 8names clear, MEOWPRESSO chosen
  3. Step

    Look

    Look stills fixed the cat, the cafe and the props before any video was made. Every prop is invented or blank, including the milk carton, the espresso machine and the card terminal.

    Gemini 3 Pro Image
    29image calls, logo and patch drafts included
  4. Step

    Shots

    Image-to-video, 4 to 6 s per shot. Every shot has a pinned first frame, often the last frame of the shot before it, and some also have a pinned last frame. The first draft was 480p, and the hero beats were re-shot at 720p.

    Seedance 2.5 · 480p, 720p and 1080p
    27clips generated, 8 in the cut
  5. Step

    Terminal screens

    The generator draws garbled screens, so the real tip screen is tracked onto the terminal. Corners come from a colour key and four fitted edge lines, and an occluder matte keeps the finger and the paw in front of the glass.

    OpenCV · KLT tracking · local
    28.00 sNO TIP lights as the finger lands
  6. Step

    Embroidered patch

    SAM2 segments the old generated patch in every frame, so the terminal, the chin, a paw, the milk and a glass all stay in front of the new embroidered patch. The old patch is painted out and the shading follows the apron folds.

    SAM2.1 Hiera Large · Apple MPS · local
    1.3 sto segment each frame, roughly
  7. Step

    Payoff re-shoot

    The first payoff pushed the cup toward the lens with the latte art glued on, and nothing spilled. The re-shoot asked for a sideways bat at a light paper cup, and the coffee really pours out.

    Seedance 2.5 · 720p · 5 s
    29.83 sthe cup leaves the counter
  8. Check

    Blind red team

    Claude and Codex scored the drafts with the labels hidden. Every flagged morph, jump cut and ghost of an old logo was cut or fixed before the next render.

    Claude · Codex
    60 → 70overall score, draft v3 to v4
  9. Step

    1080p re-shoots

    The three softest shots were 480p. They were re-shot at native 1080p from the same first frames, and their patch, screens and cup logos were rebuilt. Draft v4 used a local upscale blend that stayed soft, and a pure AI upscale made the fur look waxy.

    Seedance 2.5 · 1080p
    3.6xface sharpness, 634 against 175
  10. Gate

    Finish and specs

    Native 24 fps, one grade, matched grain, a subtle handheld feel and the ElevenCreative watermark in the bottom-right corner, then a 9:16 crop for social posts. The master is checked against the contest specs before it ships.

    ffmpeg · local
    1920 × 1080H.264, AAC 48 kHz, -13.9 LUFS
  11. Step

    Jingle and sound

    The jingle comes from ElevenLabs Music and all 31 sound events from ElevenLabs Sound Effects, mixed under the picture on the same 120 BPM grid and assembled in ElevenLabs Studio.

    ElevenLabs Music · Sound Effects
    5times the brand is sung

Three frames from the final picture

The contest wants the ad unpublished until the entry posts, so this page shows three frames and none of the twist.

The cat holds the card terminal toward the camera. The tip screen and the embroidered MEOWPRESSO patch are composited.
1.6 s · shot 1, native 1080pThe tip screen is tracked onto the terminal. SAM2 keeps the terminal in front of the new apron patch.
The cat pulls an espresso shot at a mint espresso machine. A kraft cup with the MEOWPRESSO badge stands on the counter.
6.0 s · shot 2, native 1080pRe-shot as one continuous take with no jump cut. The cup badge is a tracked composite.
Close-up of the cat pouring steamed milk into a paper cup, a latte-art heart forming.
22.5 s · shot 5, native 1080pThe latte-art pour. A garbled logo at the frame edge was painted out to plain kraft.

Model routes

StageRouteModel or tool
Look stills, logo and patch draftstreg image-genGemini 3 Pro Image, plus a second image model for logo and patch drafts
480p and 720p shots, payoff re-shootopenrouter.video-gen.seedance-2-5bytedance/seedance-2.5, image-to-video
Native 1080p re-shootsreapi.video-gen.seedance-2-5Seedance 2.5 at 1080p
Patch segmentationlocalSAM2.1 Hiera Large on Apple MPS
Screens, badges and cup logoslocalOpenCV colour keys, edge fits, KLT and masked template tracking
JingleElevenLabsElevenLabs Music
Sound effectsElevenLabsElevenLabs Sound Effects
05 / Build notes, shot by shot

Open any shot. The prompt is in there.

These are the eight generated shots in the final cut, mapped from the edit list. Each one lists its time range, resolution, route, takes and the video prompt exactly as it was sent. Three are native 1080p re-shoots.

Every prompt is copied from the request file the pipeline sent. The negative prompts named real coffee and fast-food brands to keep them out of frame. Those names are shown as [real brand], and every other character is unchanged.

ShotIn the cutSourceGeneratedTakes for this beat
1 · Tip call0.00-4.04 s1080p re-shoot4 s3 takes: 480p, 1080p (kept), 720p following the old motion (rejected)
2 · Espresso4.04-7.88 s1080p re-shoot5 s2 takes: 480p, 1080p (kept)
3 · Milk splash7.88-13.62 s720p6 s2 takes: 480p, 720p (kept)
4 · Steam13.62-19.38 s720p6 s3 takes: two at 480p, 720p (kept)
5 · Latte art19.38-23.42 s1080p re-shoot5 s3 takes: two at 480p, 1080p (kept)
6 · Handover23.42-27.46 s720p4 s5 takes: four at 480p, 720p (kept)
7 · The twist27.46-28.46 s720p4 s, seed 335 takes: three at 480p, two at 720p (the second kept)
8 · Payoff28.46-30.71 s720p5 s, seed 212 takes: shove toward the lens, sideways bat (kept)
End card30.71-32.00 sAnimated brand cardBuilt locallyNot generated
Shot 1 · 0.00-4.04 s

Tip call

1080p re-shootvia reAPI
In the cut
0.00-4.04 s
Generated
1080p native, 4 s
Used
97 frames, source 0-96 at 24 fps
Pinned
First frame: a look still
Route
reapi.video-gen.seedance-2-5
  • The 1080p probe take, kept. It used the same first frame and prompt as the 480p take it replaced, and the face crop measured 634 against 175.
  • The tip screen is tracked onto the terminal glass. SAM2 keeps the terminal in front of the new apron patch.
Shot 1 video prompt Seedance 2.5 (doubao-seedance-2.5-face)
Video prompt, verbatim, real brand names redacted
Real handheld iPhone video filmed by a customer standing at the cafe counter. One continuous single shot, no cuts, no zoom jumps: the camera keeps roughly the same framing with natural slight hand shake and tiny drift. The barista is a real grey British Shorthair cat with copper eyes, standing upright behind the stainless steel counter, wearing a black apron with a small round teal patch; mint-green espresso machine with no brand name on the left; a kraft paper cup with a round teal cat badge on the counter. Real cat behavior and anatomy, exactly two front paws, realistic liquids, natural cafe daylight, documentary phone footage, not animation, no added text, no logos other than the teal cat badge.
The customer's hand taps the phone on the card terminal the cat is holding out; the hand and phone pull back out of the frame to the right. The cat looks at the terminal screen, then sets the terminal down on the counter at the right side and turns its head toward the espresso machine. The apron is plain black (not green) with only the small round teal cat patch; no [real brand] or any real brand, no readable text anywhere.
Shot 2 · 4.04-7.88 s

Espresso

1080p re-shootvia reAPI
In the cut
4.04-7.88 s
Generated
1080p native, 5 s
Used
92 frames, source 29-120 at 24 fps
Pinned
First frame: the last frame of shot 1
Route
reapi.video-gen.seedance-2-5
  • Re-shot at 1080p as one continuous take, which removed a jump cut the 480p version needed.
  • Known nit, left in: the cat’s back looks long in profile.
Shot 2 video prompt Seedance 2.5 (doubao-seedance-2.5-face)
Video prompt, verbatim, real brand names redacted
Real handheld iPhone video filmed by a customer standing at the cafe counter. One continuous single shot, no cuts, no zoom jumps: the camera keeps roughly the same framing with natural slight hand shake and tiny drift. The barista is a real grey British Shorthair cat with copper eyes, standing upright behind the stainless steel counter, wearing a black apron with a small round teal patch; mint-green espresso machine with no brand name on the left; a kraft paper cup with a round teal cat badge on the counter. Real cat behavior and anatomy, exactly two front paws, realistic liquids, natural cafe daylight, documentary phone footage, not animation, no added text, no logos other than the teal cat badge.
The cat turns to the espresso machine on the left, rises a little on its hind legs and grips the black portafilter handle with both front paws, pushing it firmly into the group head. Dark espresso with golden crema starts streaming into a small clear shot glass on the drip tray; the cat leans in and watches the shot closely, concentrating, ears forward. The camera follows slightly to the left. The apron is plain black (never green) with only the small round teal cat patch; no [real brand] or any real brand, no readable text anywhere. Exactly two front paws, no morphing objects.
Shot 3 · 7.88-13.62 s

Milk splash

720pvia OpenRouter
In the cut
7.88-13.62 s
Generated
720p, 6 s
Used
138 frames, source 1-144 at 24 fps
Pinned
First and last frames pinned
Route
openrouter.video-gen.seedance-2-5
  • Kept on the first try. Source frame 100, the first milk contact, sits exactly on 12.00 s, a bar line of the music, where the splash sound effect lands.
  • The 480p splash looked like a cotton clump. This take bursts into a liquid spray, and whole-frame sharpness rose from 7.2 to 10.9.
Shot 3 video prompt bytedance/seedance-2.5
Video prompt, verbatim, real brand names redacted
Real handheld iPhone video filmed by a customer standing at the cafe counter. One continuous single shot, no cuts, no zoom jumps: the camera keeps roughly the same framing with natural slight hand shake and tiny drift. The barista is a real grey British Shorthair cat with copper eyes, standing upright behind the stainless steel counter, wearing a black apron with a small round teal patch; mint-green espresso machine with no brand name on the left; a kraft paper cup with a round teal cat badge on the counter. Real cat behavior and anatomy, exactly two front paws, realistic liquids, natural cafe daylight, crisp sharp focus on the cat, fine individual fur detail, documentary phone footage, not animation, no added text, no logos other than the teal cat badge.
The apron is black or charcoal with the small teal patch, never green.
The camera drifts back a little to the right to show a stainless steel milk pitcher standing on the counter in front of the cat. A human hand comes in from the top left of the frame holding a plain white milk carton with a teal band and no text, tips it and pours a thick stream of cold milk into the pitcher. The cat leans its round face in close to the falling milk, curious, and about four seconds into the clip the stream hits it square in the face: thin liquid milk bursts into a spray of small droplets and wet splashes across its nose, whiskers and cheeks, droplets fly outward and drip off its chin, the fur on its face turns wet and streaky. The cat flinches back with its eyes squeezed shut and mouth open in shock, shakes its head, wet milk drops on its whiskers.
Avoid: green apron, [real brand], white circular logo on apron, readable real brand logos, text, foam clumps, cotton-like blobs, blur, slow motion.
Shot 4 · 13.62-19.38 s

Steam

720pvia OpenRouter
In the cut
13.62-19.38 s
Generated
720p, 6 s
Used
138 frames, source 1-144 at 24 fps
Pinned
First frame: the last frame of the splash take; last frame pinned
Route
openrouter.video-gen.seedance-2-5
  • Kept on the first try. Whole-frame sharpness rose from 6.1 to 10.3.
  • The steam veiled the whole frame at 17.3-19.4 s, so the finish lifts it. The face reads and the plume off the wand stays.
Shot 4 video prompt bytedance/seedance-2.5
Video prompt, verbatim, real brand names redacted
Real handheld iPhone video filmed by a customer standing at the cafe counter. One continuous single shot, no cuts, no zoom jumps: the camera keeps roughly the same framing with natural slight hand shake and tiny drift. The barista is a real grey British Shorthair cat with copper eyes, standing upright behind the stainless steel counter, wearing a black apron with a small round teal patch; mint-green espresso machine with no brand name on the left; a kraft paper cup with a round teal cat badge on the counter. Real cat behavior and anatomy, exactly two front paws, realistic liquids, natural cafe daylight, crisp sharp focus on the cat, fine individual fur detail, documentary phone footage, not animation, no added text, no logos other than the teal cat badge.
The apron is black or charcoal with the small teal patch, never green.
The cat licks the milk off its nose once more and gives a small shake of its head, flicking milk drops from its whiskers, looking offended. Then it picks up the stainless steel milk pitcher with both front paws and holds it up under the steam wand of the espresso machine; the wand hisses and a dense plume of white steam billows up around the pitcher and drifts across the frame while the cat holds it steady with a serious expression, squinting through the steam. The cat's face, whiskers and the steel pitcher stay sharp and detailed behind the moving steam.
Avoid: green apron, [real brand], white circular logo on apron, readable real brand logos, text, foam clumps, cotton-like blobs, blur, slow motion.
Shot 5 · 19.38-23.42 s

Latte art

1080p re-shootvia reAPI
In the cut
19.38-23.42 s
Generated
1080p native, 5 s
Used
97 frames, source 0-120 at 24 fps
Pinned
First frame: the last frame of the steam take
Route
reapi.video-gen.seedance-2-5
  • Re-shot at native 1080p. The cup badge, the screens and the patch were rebuilt for the new take.
  • A garbled cup logo, cut by the frame edge in the close-up, is painted out to plain kraft.
Shot 5 video prompt Seedance 2.5 (doubao-seedance-2.5-face)
Video prompt, verbatim, real brand names redacted
Real handheld iPhone video filmed by a customer standing at the cafe counter. One continuous single shot, no cuts, no zoom jumps: the camera keeps roughly the same framing with natural slight hand shake and tiny drift. The barista is a real grey British Shorthair cat with copper eyes, standing upright behind the stainless steel counter, wearing a black apron with a small round teal patch; mint-green espresso machine with no brand name on the left; a kraft paper cup with a round teal cat badge on the counter. Real cat behavior and anatomy, exactly two front paws, realistic liquids, natural cafe daylight, documentary phone footage, not animation, no added text, no logos other than the teal cat badge.
The cat sets the steamed milk pitcher down for a second, picks up the small glass of espresso and quickly tips the dark espresso into the kraft paper cup with the teal cat badge standing on the counter in front of it. Right away it lifts the steel milk pitcher with both paws and pours a thin stream of silky steamed milk into the cup, wiggling the pitcher so a white latte-art heart blooms on the brown crema, then lifts the pitcher away. The cat looks down into the cup in deep concentration. The apron is plain black (never green) with only the small round teal cat patch; no [real brand] or any real brand, no readable text anywhere. Exactly two front paws, no morphing objects.
Shot 6 · 23.42-27.46 s

Handover

720pvia OpenRouter
In the cut
23.42-27.46 s
Generated
720p, 4 s
Used
97 frames, source 0-96 at 24 fps
Pinned
First and last frames pinned, both look stills
Route
openrouter.video-gen.seedance-2-5
  • The generator held the camera almost tripod-still, under 1.5 px of movement per frame, so the finish adds a subtle handheld motion to match the rest.
  • Its last frame is the same look still the twist take starts from, so the two shots join on an identical frame.
Shot 6 video prompt bytedance/seedance-2.5
Video prompt, verbatim, real brand names redacted
Real handheld iPhone video filmed by a customer standing at the cafe counter. One continuous single shot, no cuts, no zoom jumps: the camera keeps roughly the same framing with natural slight hand shake and tiny drift. The barista is a real grey British Shorthair cat with copper eyes, standing upright behind the stainless steel counter, wearing a black apron with a small round teal patch; mint-green espresso machine with no brand name on the left; a kraft paper cup with a round teal cat badge on the counter. Real cat behavior and anatomy, exactly two front paws, realistic liquids, natural cafe daylight, documentary phone footage, not animation, no added text, no logos other than the teal cat badge.
The apron is black, never green. Avoid: green apron, [real brand], white circular logo on apron.
The cat holds the kraft cup with the latte-art heart out toward the camera with both paws for a proud moment, then sets it down on the front edge of the counter right in front of it, and with one front paw slides the black card terminal toward the camera so its screen faces the customer. It stares straight into the lens, deadpan. The camera stays at the same distance with slight natural hand shake.
Shot 6 start-frame still gemini-3-pro-image-preview
Still prompt, verbatim
Candid amateur iPhone photo, handheld, shot by a customer standing at a cafe counter, 16:9 landscape. Natural mixed light: soft daylight from a large window on the left plus warm pendant bulbs, realistic exposure with slightly blown window highlights, faint sensor noise, slight softness like a phone video still, true-to-life colors. Looks like a real photo posted on Instagram, not a render: no CGI, no 3D look, no glossy plastic fur, no studio lighting, no bokeh exaggeration. No text, no letters, no logos, no signage anywhere. This is a still from the same phone video as the first reference image, a moment later: the camera has tilted back up to the cat's face. Same cafe, same lighting and colours as the first reference, same grey British Shorthair cat with copper eyes (sharp likeness from the second reference), same black apron with the small round teal patch, a few dried milk drops still on its whiskers. The cat stands behind the stainless counter and holds the kraft paper takeaway cup out toward the camera with both front paws, over the counter; the cup has a white latte-art heart on top and the round one-ink teal cat badge from the third reference printed on its side, facing the camera. The cat looks straight into the camera, proud and deadpan. The card terminal lies on the counter at the right with its screen up. Mint espresso machine on the left with no brand name. No other text.
Shot 7 · 27.46-28.46 s

The twist

720pvia OpenRouter
In the cut
27.46-28.46 s
Generated
720p, 4 s, seed 33
Used
24 frames, source 1-38 at 24 fps
Pinned
First frame: a look still
Route
openrouter.video-gen.seedance-2-5
  • Only one second of this take is used: the tap and the stare.
  • The generator’s garbled button is replaced by the tracked NO TIP screen. The finger stays in front with a contact shadow, and the screen reads “Tip: $0.00. Noted.” from the tap.
Shot 7 video prompt bytedance/seedance-2.5
Video prompt, verbatim, real brand names redacted
Real handheld iPhone video filmed by a customer standing at the cafe counter. One continuous single shot, no cuts, no zoom jumps: the camera keeps roughly the same framing with natural slight hand shake and tiny drift. The barista is a real grey British Shorthair cat with copper eyes, standing upright behind the stainless steel counter, wearing a black apron with a small round teal patch; mint-green espresso machine with no brand name on the left; a kraft paper cup with a round teal cat badge on the counter. Real cat behavior and anatomy, exactly two front paws, realistic liquids, natural cafe daylight, documentary phone footage, not animation, no added text, no logos other than the teal cat badge.
The apron is black, never green. Avoid: green apron, [real brand], white circular logo on apron.
Fast and deliberate. Right at the start the customer's thumb comes in from the bottom right, taps the big grey "No tip" button on the card terminal screen once and immediately pulls back out of frame. The cat stares straight into the camera, dead-still and deadpan, for about one second. Then, still staring into the lens, it reaches over with one front paw and pushes the coffee cup off the front edge of the counter: the cup tips over the edge and drops out of the bottom of the frame about two and a half seconds into the clip. The cat never looks down and keeps staring into the camera until the end, paw still out. Classic real cat knocking something off a counter on purpose.
Shot 8 · 28.46-30.71 s

Payoff

720pvia OpenRouter
In the cut
28.46-30.71 s
Generated
720p, 5 s, seed 21
Used
54 frames, source 0-64 at 24 fps
Pinned
First frame: frame 58 of the twist take
Route
openrouter.video-gen.seedance-2-5
  • Take A shoved the cup toward the lens, and the latte art stayed glued to it with no spill. Take B bats a light paper cup sideways, and the coffee really pours out.
  • The cup’s generated logo is tracked with SAM2 and replaced through the tip, then left plain kraft as the cup rolls under.
Shot 8 video prompt bytedance/seedance-2.5
Video prompt, verbatim, real brand names redacted
Real iPhone video filmed by a customer standing at the cafe counter, phone held still at eye level. One continuous single shot, no cuts, no zoom: the camera keeps exactly the same framing as the first frame, with only tiny natural hand shake. The barista is the same real grey British Shorthair cat with copper eyes, standing upright behind the stainless steel counter, wearing a plain black apron with one small round teal patch; mint-green espresso machine with no brand name on the left; the card terminal on the right stays exactly where it is, unchanged. On the counter is a full kraft paper cup of hot latte with one round teal badge and no other logo. Real cat behavior and anatomy, exactly two front paws, one cup only, real liquid physics, natural cafe daylight, documentary phone footage, not animation, no added text.
The apron is black, never green. Avoid: green apron, [real brand], siren logo, white circular logo, any real coffee brand, [real brand], [real brand], [real brand], extra cups, extra paws, the cup lid, slow motion.
Quick and casual: in the first second the cat's paw bats the full paper cup sideways off the front edge of the counter. The light paper cup tips, the brown coffee inside sloshes out in a messy splash that lands on the counter and runs over the edge in drips, and the cup tumbles away below the frame, gone. Real liquid, wet splash marks stay on the steel counter. For the rest of the clip the cat sits perfectly still behind the empty counter, paw back down, and stares deadpan straight into the camera without blinking, as if nothing happened.
06 / The numbers

Measured, not guessed.

Beat times come from the edit list, frame by frame at 24 fps. Scores come from blind red-team rounds where the judges didn’t know which draft was which. Sharpness is a Laplacian measure on the same 512 px face crop.

Locked beats

BeatTime
Milk hits the face, with a splash sound effect12.00 s
Band drops out under “You giving a tip?”26.5-28.0 s
Finger taps NO TIP, the band comes back28.00 s
The cup leaves the counter29.83 s
Music slam and off-screen crash30.00 s
End card, with the last sung “Meowpresso”30.71-32.00 s

Sharpness of the re-shoots

Shot 1, face cropLaplacian
480p take with a local upscale blend175
Native 1080p new take, kept634
720p take following the old motion, rejected47

Earlier, the 720p re-shoots of the splash and the steam raised whole-frame sharpness from 7.2 to 10.9 and from 6.1 to 10.3.

Blind red team, draft v3 against v4

Score out of 100Claude v3Claude v4Codex v3Codex v4
Realism62665662
Brand, patch and logo40744976
Edit and payoff64746572
End card74808783
Overall60706068

The biggest jump is the brand line, after the flat patch was rebuilt as an embroidered one with true occlusion. One judge marked the new end card a little lower. The verdict on the patch read “messy: no, nowhere”.

The very first draft scored 65.0 and 58.5. Those judges found the twist unreadable with the sound off, because the finger landed on 20% and 25%. Tracked screens fixed it without generating a new shot.

07 / The bill

Every paid call, for members.

Every image and video call is logged with its model, resolution and length in the project ledger.

The ledger covers metered API calls only. Local compute, agent subscriptions and human time aren’t priced here.

08 / The brand

A coffee chain that doesn’t exist.

MEOWPRESSO says cat and espresso at once, and a sung meow can be its first note. The contest bans third-party brands even where fair use might apply, so the brand had to be clean as well as funny.

The MEOWPRESSO badge: a teal ring with the name on the top arc around a grey British Shorthair cat in a bow tie.
The badgeA grey British Shorthair, the same breed as the barista, in a bow tie. The name sits on the top arc only, with no side marks.
The MEOWPRESSO badge as an embroidered patch with satin stitching and a merrowed edge.
The apron patchSatin letters and a merrowed edge. It replaced a flat disc that looked like a pasted-on sticker.
The MEOWPRESSO end card on cream: the badge, the wordmark, Hand-pawed coffee. and Tip your barista.
The end cardA serif wordmark on paper texture. On screen it animates: the badge settles, the tagline staggers in and a paw stamp lands. It won 6 of 6 blind rounds against the old card.
  • Petrol Teal#0D5C63
  • Deep Teal#09464C
  • Oat Cream#F6EBD3
  • Caramel#C9803F

Eight names, one winner

The search used the TMview public API across the US, EU, UK, WIPO and about 70 other offices, in coffee (class 30) and cafes (class 43), plus a web search for real cafes. The tagline “Hand-pawed coffee” also returned 0 hits.

NameWhat the search foundVerdict
MEOWPRESSO0 hits in any office or class, and 0 for four spelling variants. No cafe uses it.Clear, chosen
CLAWFFEEOnly an ended US clothing mark.Clear, backup
PURRBREWSSounds like a brewing-tech mark used on espresso machines.Caution
MEOWCHA, WHISKER BREWClose live marks, a real matcha cafe and existing cat cafes.Caution
PURRISTA, CATPUCCINO, PAWFFEEExact live marks in coffee or cafe classes, or a real cafe trading under the name.Blocked

This is a risk check made for a contest entry, not legal advice.

Nothing real on screen

Every prop is invented or blank: the milk carton, the espresso machine, the card terminal and the cups. Video models reach for real brands on their own. In one early test the cat came back in a green apron with a white round patch, so every video prompt now carries real-brand negatives.

No borrowed badge parts

The badge keeps only the generic cues of a coffee roundel: round, two-tone, a face in the centre. It has no siren, no crown, no star and no double ring, and its teal sits well away from any chain’s green.

The watermark corner stays clear

The rules require the ElevenCreative watermark in the bottom-right corner. The end cards were laid out with that zone kept empty in both 16:9 and 9:16.

09 / Timeline

Seventeen hours, idea to final picture.

The new brief arrived at 22:10. The first full 32-second draft existed at 23:55, and the final picture candidate rendered at 15:21 the next afternoon. Times are local, UTC+7.

  1. Michael asks for a real-looking scenario: a photoreal cat barista and a fictional cat coffee brand

  2. First look stills of the cat, the cafe and the cup

  3. First production shot, the tip terminal at 480p

  4. Draft v1, the full 32 seconds

  5. MEOWPRESSO becomes the entry

  6. Milk splash and steam re-shot at 720p

  7. Draft v2: tracked terminal screens, the new badge, the payoff hold

  8. Draft v3 in 16:9 and 9:16, with a temporary mix

  9. Final push starts: the embroidered patch and the new logo

  10. Payoff re-shot with a real spill

  11. Draft v4 after the red-team fixes

  12. 1080p probe on shot 1: 3.6x sharper face

  13. Shots 2 and 5 re-shot at native 1080p

  14. Draft v5, the final picture candidate

10 / Disclosure and rights

What this page won’t claim.

A cat makes coffee in this ad, and no cat made any coffee. Here’s the rest of the fine print, in plain words.

An AI-generated cat

The barista, the cafe and the customer’s hand are AI-generated by Seedance 2.5 from text and image prompts. No animal was filmed or handled.

A fictional brand

MEOWPRESSO was invented for this ad. It isn’t a cafe, it has no products, and nothing on this page is for sale under that name.

An entry, not a result

The ad is entered in ElevenLabs’ competition. Judging runs from about 2 Nov to 10 Nov 2026, and this page doesn’t predict a placing.

No endorsement

ElevenLabs, ElevenCreative and Seedance are named because the ad was made with them. None of them has reviewed or endorsed this page.

The format has a source

The cat-barista format comes from a public Instagram reel. Its footage, cat, cafe, music and caption weren’t copied or used as inputs. The tip twist, the brand and the jingle are new.

Included with Lifetime

Get the pipeline kit with Lifetime.

Also included with Lifetime, separate from the core service, is a personal licence to the MakeRoll UGC pipeline kit. After payment the bot sends your member key, and your AI agent or one installer sets the kit up. You run ./ugc run on your own Mac with your own treg.to account, which pays the AI costs. The kit is the animated-story version of the pipeline. The photoreal ad in this case study came from a separate ad workflow that isn’t part of the kit. The setup guide, system requirements and licence are on makeroll.com/ugc-pipeline/. The kit is final once delivered, as the refund policy explains. Nothing about results is promised, and that includes views, sales and contest placings.

$199
One payment for the lifetime plan. No weekly renewal.
24 months
Lifetime means the lifetime of the MakeRoll core service, with at least 24 months.
Members or partners only
This ad’s metered spend. You pay your own AI generation and tool costs.
Built in public, one brief at a time

MAKE/ROLL.

MakeRoll is a weekly AI video build room. You get a current brief, exact prompts, critique on the cut and a reason to finish one more piece of work each week.